Sunrise ShackFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Sunrise Shack franchise requires a total initial investment of $236K – $605K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $236K – $605K
- 42nd pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 6
- 25th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $236K – $605K including a $40K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict D (Below Average) with a risk score of 72/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Sunrise Shack Franchise, LLC
- Parent company
- Sunrise Shack Corporation
- Ultimate parent
- Sunrise Shack Corporation (SSC)
- CEO title
- Chief Executive Officer, Co-Founder, Chair of the Board
- Travis Smith
- CEO experience
- 2 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- MI
- HQ
- PO Box 15554, Honolulu, HI 96830
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
Overview
About
Sunrise Shack franchisees operate quick-service food or beverage establishments (likely breakfast/morning-focused given brand name), managing daily operations including food preparation, customer service, inventory, staffing, and local marketing within a protected territory.
- CEO
- Travis Smith
- Headquarters
- HI
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $50K | $150K |
| Equipment, build-out, other | $146K | $415K |
| Total initial investment | $236K | $605K |
Source: Sunrise Shack 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $236K – $605K
- Near category avg vs category
- Liquid capital req'd
- $50K – $150K
- Below avg, review vs category
- Franchise fee
- $40K – $40K
- Below avg, review vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Sunrise Shack Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Sunrise Shack presents extreme risk due to going concern status, micro-scale unit count, missing financial performance data, and inability to validate return on investment before committing $235K-$605K.
Litigation (Item 3)
No litigation information required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 72 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial instability or solvency issues at corporate level
- 02MEDOnly 6 units system-wide suggests minimal scale, limited support infrastructure, and extremely high failure risk
- 03MINORNo Average Revenue or Net Income disclosure (Item 19) prevents ROI validation — cannot assess if $235K-$605K investment is recoverable
- 04MINORWide investment range ($369,300 spread) with no revenue benchmarks creates inability to model unit economics
- 05MINORUnknown growth trajectory with only 6 units raises questions about system viability and franchisee recruitment sustainability
- 06MEDHigh royalty rate (6%) on undisclosed revenue base means franchisees cannot predict actual profitability impact
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius/Demographics |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Hawaii |
| Jury trial waiver | Yes |
| Governing law | Hawaii |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 46 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- Square Point of Sale
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square Point of Sale
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Sunrise Shack · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sunrise Shack franchise?
The total investment to open a Sunrise Shack franchise ranges from $236K – $605K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sunrise Shack franchise owners earn?
Sunrise Shack does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Sunrise Shack's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sunrise Shack (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sunrise Shack franchise locations are there?
As of their most recent FDD filing, Sunrise Shack has 6 total units in the United States, including 0 franchised units and 6 company-owned units. 1 new units were opened in the latest reporting year.
Is Sunrise Shack a good franchise to buy?
FranchiseVerdict rates Sunrise Shack as a D-grade franchise with a risk score of 72 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.