Premier Pools & Spas / Pinnacle Pools & SpasFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Premier Pools & Spas / Pinnacle Pools & Spas franchise requires a total initial investment of $59K – $119K, including a $45K franchise fee and an ongoing 3.5% royalty[2]. Per the 2025 FDD, average unit revenue was $3.7M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $59K – $119K
- 11th pct Home Services
- Avg gross sales
- $3.7M
- 47th pct Home Services
- Royalty
- 3.5%
- 3rd pct Home Services
- Units
- 127
- 58th pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 42.1x in gross revenue, well above the typical 1.5-2.5x range.
Franchised units fell from 128 to 126 over 3 years. Investigate why operators are leaving.
37 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $59K – $119K including a $45K franchise fee, 3.5% ongoing royalty.
- Average unit revenue of $3.7M/year (median $2.5M).
- Verdict A (Top Quintile) with a risk score of 11/100.
- 37 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Premier Franchise Management LLC
- Parent company
- Premier Holdco LLC
- CEO title
- Chief Executive Officer, President and Director
- Paul Porter
- CEO experience
- 2014 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NV
- HQ
- 1221 Liberty Pike, Franklin, TN 37067
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $18.7M
- vs $15.9M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
Franchisees operate retail/service locations selling and installing swimming pools, spas, and related equipment. Day-to-day activities include customer consultations, pool design/installation project management, equipment sales, maintenance service scheduling, and field supervision of installation crews.
- CEO
- Paul Porter
- Headquarters
- TN
- Founded
- 2014
- FDD year
- 2025
- States available
- 34
FDD Item 7 · 2025 filing · 11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $45K | $45K | |
| 3 Months' Rent and Security Deposit | $0 | $20K | |
| Office Expenses | $1K | $9K | |
| Vehicle | $0 | $5K | |
| Computer and Communication Equipment, Software and Services | $2K | $5K | |
| Insurance | $2K | $9K | |
| Training Expenses | $3K | $5K | |
| Business Licenses | $200 | $8K | |
| Professional Fees | $1K | $3K | |
| Uniforms | $150 | $750 | |
| Additional Funds for 3 Month Initial Period | $5K | $10K | |
| Total initial investment | $59K | $119K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$565K
15.1% margin
Unlevered ROIC
586%
EBITDA / total invested capital
Payback
2 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $59K – $119K
- Better than avg vs category
- Liquid capital req'd
- $5K – $10K
- Better than avg vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- 3.5%
- percentage_of_gross · typical 6–8%
- Ad fund
- 0.4%
- typical 3–5%
- Total fee load
- 4.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.5% of gross sales |
| Marketing / ad fund | 0.4% of gross sales |
| Technology fee | $1 |
| Transfer fee | $10K |
| Renewal fee | $23K |
| Total fee load | 4.9% of rev |
A 4.9% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $3.7M
- Per unit, per year
- Median gross sales
- $2.5M
- Item 19 type
- gross_sales
- Sample size
- 104 units
- vs category median 25 · large
- Range (low → high)
- $0→$16.5M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 349 Home Services brands
Revenue is 42.1x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Home Services averages
How Premier Pools & Spas / Pinnacle Pools & Spas Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 127
- Opened
- 18
- Last reporting year
- Closed
- 19
- Terminated
- 19
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 15.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (yr3)
- -0.8%
- Net unit change last year
- 3-yr CAGR
- -1.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Continuity rate
- 86.9%
- Units that stayed open
- Termination rate
- 15.0%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 39 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
This franchise exhibits high-risk characteristics including system contraction, substantial litigation exposure, regulatory investigation, unprotected territory, and undisclosed profitability metrics that collectively suggest franchisees face significant downside risk.
Litigation (Item 3)
Eight customer lawsuits filed against Premier Pools & Spas and/or Premier Franchise Management, LLC and franchisees between April 14, 2023 and June 9, 2023. All cases allege failure to perform pool construction contracts. Common claims include breach of contract, negligence, fraud, misrepresentation, and violations of state consumer protection laws (Oklahoma Consumer Protection Home Repair Fraud Act and Oklahoma Consumer Protection Act). Seven cases filed in Oklahoma County District Court; one case filed in Louisiana. All seek unspecified actual damages, punitive damages, civil penalties, interest, and/or attorneys' fees.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 11 / 100 rating
- 01MINORDeclining unit count (-0.8% YoY) indicates system contraction and potential franchisee dissatisfaction
- 02HIGHMultiple active litigations including NY Attorney General investigation for unregistered sales suggests regulatory and compliance violations
- 03MEDNet income not disclosed despite $3.7M average revenue—likely indicates franchisees are unprofitable or marginally profitable
- 04MINORNo protected territory creates direct competition risk and cannibalizes franchisee revenue
- 05HIGHGoing concern status is FALSE, indicating potential financial distress at corporate level
- 06MEDEscalating royalty rates (3.5% to 4%) coupled with undisclosed profitability suggests aggressive fee extraction from struggling franchisees
- 07HIGHCopyright infringement and fraud allegations raise questions about corporate integrity and operational practices
- 08MINORHigh initial investment ($45K-$119K) with declining unit growth suggests poor ROI and franchisee exit velocity
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip codes and county boundaries |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Franklin, Tennessee |
| Jury trial waiver | Yes |
| Governing law | Tennessee |
| Litigation count | 37 |
View Item 3 litigation summary
Eight customer lawsuits filed against Premier Pools & Spas and/or Premier Franchise Management, LLC and franchisees between April 14, 2023 and June 9, 2023. All cases allege failure to perform pool construction contracts. Common claims include breach of contract, negligence, fraud, misrepresentation, and violations of state consumer protection laws (Oklahoma Consumer Protection Home Repair Fraud Act and Oklahoma Consumer Protection Act). Seven cases filed in Oklahoma County District Court; one case filed in Louisiana. All seek unspecified actual damages, punitive damages, civil penalties, interest, and/or attorneys' fees.
Items 10, 11
Training & Operations
- Classroom training
- 71 hrs
- On-the-job training
- 4 hrs
- Training location
- Online and Franklin TN
- Field support
- 4 hrs/yr
- On-site visits per year
- POS system
- Premier Build / Project Management Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Premier Build / Project Management Software
Item 20 · call current owners
Franchisee Contacts
84 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Premier Pools & Spas / Pinnacle Pools & Spas · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Premier Pools & Spas / Pinnacle Pools & Spas franchise?
The total investment to open a Premier Pools & Spas / Pinnacle Pools & Spas franchise ranges from $59K – $119K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Premier Pools & Spas / Pinnacle Pools & Spas franchise owners earn?
According to Item 19 of the Premier Pools & Spas / Pinnacle Pools & Spas FDD, the average gross sales per unit is $3.7M. The median is $2.5M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Premier Pools & Spas / Pinnacle Pools & Spas's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Premier Pools & Spas / Pinnacle Pools & Spas (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Premier Pools & Spas / Pinnacle Pools & Spas franchise locations are there?
As of their most recent FDD filing, Premier Pools & Spas / Pinnacle Pools & Spas has 127 total units in the United States, including 128 franchised units and 1 company-owned units. 18 new units were opened in the latest reporting year.
Is Premier Pools & Spas / Pinnacle Pools & Spas a good franchise to buy?
FranchiseVerdict rates Premier Pools & Spas / Pinnacle Pools & Spas as a A-grade franchise with a risk score of 11 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.