FranchiseVerdict
Parlay Cafe logo
FV-01892·CAUTIONExcellent81

Parlay Cafe

Food & Beverage - Full ServiceFranchising since 2020Website
Investment
$203K – $459K
19th pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
1
3rd pct Full Service
SBA default

Bottom line

  • Total investment $203K – $459K including a $30K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 74/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Parlay, Inc.
Incorporated in
California
HQ
49851 Flightline Way, Aguanga CA 92536
Auditor
Omar Alnuaimi, CPA
Audited financials
Franchisor revenue
$0
vs $24K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Parlay Cafe unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $203K–$459K
Working capital
$
FDD reports $25K–$50K

Unlevered ROIC · per unit

31%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$369K
Payback
39 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Parlay Cafe appears to be a coffee/beverage and sports betting or gaming-adjacent cafe concept based on the brand name. Franchisees would manage daily cafe operations including inventory management, staff scheduling, customer service, food/beverage preparation, and point-of-sale transactions, likely with an entertainment or wagering component. The specific operational model and revenue drivers are unclear due to limited public information.

CEO
Donald J Mastrangelo
Founded
2020
FDD year
2023
States available
1

Item 7 · what it costs

The Vitals

Total investment
$203K – $459K
All-in to open one unit
Liquid capital
$25K – $50K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
percentage · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2021
0±0
Franchised units
2022
0
Franchised units
2023
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

Single operating unit, regulatory compliance issues, going concern status, and complete lack of unit economics disclosure indicate this is a high-risk, likely struggling franchise system with franchisor financial instability.

Score breakdown · what drove the 74 / 100 rating

  1. 01MINOROnly 1 operating unit signals minimal or failed franchise expansion despite offering since unknown date
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents accurate ROI assessment and suggests poor unit performance
  3. 03MINORRegulatory violation in March 2022 (unlicensed franchise show participation + $2,500 fine) indicates compliance gaps and potential enforcement risk
  4. 04HIGHGoing Concern = False indicates financial instability or accounting problems at franchisor level
  5. 05MINORUnprotected territory creates direct competition risk from other franchisees or franchisor-operated locations
  6. 06MEDHigh initial investment range ($202,950–$459,200) combined with 6% royalty on undisclosed revenue creates profitability uncertainty
  7. 07MINOR10-year term is long given single-unit track record and lack of proven unit economics
  8. 08MINORAbsence of growth trajectory (1 unit) suggests failed sales/support model or business model issues

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
No
Initial term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
50 hrs
On-the-job training
22 hrs
POS system
Clover POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(360) 902-••••
WA
(605) 773-••••
SD
(804) 371-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Parlay Cafe · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above