FranchiseVerdict
Mochinut logo
FV-01657·MODERATEExcellent81

Mochinut

Food & Beverage - Full ServiceFranchising since 2020Website
Investment
$234K – $486K
24th pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
146
87th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $234K – $486K including a $35K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • System growing at 180.8% CAGR over 3 years with 146 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Mochinut Franchise, Inc.
Incorporated in
California
HQ
4141 West Pico Blvd., Suite 101, Los Angeles, CA 90019
Auditor
HAN & Associates CPAs
Audited financials
Franchisor revenue
$6.6M
vs $8.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mochinut unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $234K–$486K
Working capital
$
FDD reports $45K–$120K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$128K
EBITDA margin
17.0%
Total invested
$443K
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Mochinut franchisees operate quick-service bakery-café locations specializing in Japanese-style mochi donuts, bubble tea, and complementary beverages. Daily operations involve production/baking, counter service, inventory management, and customer-facing sales in high-traffic retail locations, typically requiring 2-3 staff members per shift.

CEO
Jae Wook Ha
Founded
2021
FDD year
2024
States available
26

Item 7 · what it costs

The Vitals

Total investment
$234K – $486K
All-in to open one unit
Liquid capital
$45K – $120K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
146
Opened
45
Last reporting year
Closed
16
Turnover rate
11.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+24.8%
Net unit change last year
3-yr CAGR
+180.8%
Compounded over last 3 years
2022
146+29
Franchised units
2023
117
Franchised units
2024
52
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Mochinut presents elevated risk due to multi-state regulatory violations, absent financial transparency (no Item 19), unprotected territories amid rapid expansion, and high initial investment with unproven unit economics.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORMulti-state regulatory enforcement actions for unregistered franchise sales indicate systemic compliance failures and potential legal exposure for franchisees
  2. 02MEDNo disclosed average revenue or net income data (missing Item 19) prevents validation of ROI claims and suggests franchisor may be hiding underperforming units
  3. 03MINORUnprotected territory creates direct competition risk, especially concerning given 24.8% YoY unit growth may saturate local markets with cannibalization
  4. 04MINORHigh investment range ($234K-$486K) with no financial performance disclosure creates asymmetric risk for franchisees
  5. 05MINOR5-year term is relatively short, limiting franchisee ability to recoup investment, particularly if turnaround time is needed

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
6
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
11 hrs
On-the-job training
29 hrs
POS system
Restmesh
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

85 numbers

Locked
(925) 586-••••
CA
(213) 263-••••
CA
(559) 348-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Mochinut · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above