La Michoacana Plus Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
La Michoacana Plus is a dessert franchise serving Mexican paletas, ice cream, aguas frescas, and frozen treats. Franchisees run the shops, managing product inventory, staffing, and counter service.
FranchiseVerdict summary · 2026
A La Michoacana Plus franchise requires a total initial investment of $415K – $694K, including a $40K franchise fee and an ongoing 5.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $415K – $694K
- 67th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 11th pct Service Resta…
- Units
- 8
- 33rd pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $415K – $694K including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNSNewly formed Florida corporation (Altura X8 Corp., formed Oct 17, 2025). Audited financial statements consist of a balance sheet only as of January 7, 2026; no income statement / no operations yet. Total Stockholders' Equity $50,000, all assets cash. No revenue or net income reported.
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Altura X8 Corp.
- CEO title
- CEO
- Ruben Jimenez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 1711 Amazing Way, Suite 217, Ocoee, FL 34761
- Auditor
- Smith, Buzzi & Associates, LLC.
- Audited financials
Overview
About
- CEO
- Ruben Jimenez
- Headquarters
- FL
- Founded
- 2025
- FDD year
- 2026
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 16% below the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Initial Training Feenot refundable | $8K | $8K | |
| Real Property Rent and Security Deposits (3 mos.) | $23K | $38K | |
| Leasehold Improvements | $125K | $220K | |
| Furniture, Fixtures, and Decor | $70K | $100K | |
| Initial Inventory | $18K | $25K | |
| Signage | $6K | $11K | |
| Grand Opening Advertising | $4K | $8K | |
| Licenses, Permits, and Certifications | $2K | $5K | |
| Insurance (3 mos.) | $5K | $7K | |
| Kitchen Equipment, TV, Cameras, and Other Supplies | $45K | $90K | |
| Computer and POS System | $3K | $4K | |
| Professional Fees | $3K | $4K | |
| Additional Funds (3 months) | $65K | $135K | |
| Area Development Feenot refundable | $80K | $120K | |
| Total initial investment | $495K | $814K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $415K – $694K
- Bottom third — review vs category
- Liquid capital req'd
- $65K – $135K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $500 |
| Training fee | $8K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $18K – $25K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
La Michoacana Plus did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one La Michoacana Plus unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
16%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Newly formed Florida corporation (Altura X8 Corp., formed Oct 17, 2025). Audited financial statements consist of a balance sheet only as of January 7, 2026; no income statement / no operations yet. Total Stockholders' Equity $50,000, all assets cash. No revenue or net income reported.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Quick-Service Restaurants average of 7.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How La Michoacana Plus Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
- Ceased ops
- 12.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
La Michoacana Plus is a high-risk investment due to active fraud/disclosure litigation, undisclosed financials, going concern status, minimal unit base, and opaque growth trajectory.
Litigation (Item 3)
Plaintiffs allege defendants sold license agreements that were actually unregistered franchises in violation of California Corporations Code; CA Department of Financial Protection has a pending investigation into the same affiliate conduct.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith, Buzzi & Associates, LLC.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 verdict
- 01HIGHActive litigation alleging unauthorized franchise sales and disclosure violations — trial underway with ruling pending, creating existential legal risk to the franchise system
- 02HIGHGoing Concern = False indicates potential financial instability or going concern doubts raised by accountants/legal counsel
- 03HIGHOnly 8 units system-wide suggests minimal scale, limited support infrastructure, and high failure risk if litigation unfolds negatively
- 04MEDNo average revenue or net income disclosed — inability or unwillingness to provide Item 19 suggests poor unit economics or data transparency issues
- 05MEDHigh investment range ($415K–$693.5K) with no disclosed financial performance creates asymmetric risk — franchisee has capital exposure but no income benchmarks
- 06HIGHUnknown unit growth trajectory indicates stagnant or declining system; 8 units may represent contraction post-litigation filing
- 07HIGHLitigation specifically names corporate entity and principals (Ruben Jimenez) — suggests potential personal liability and raises questions about franchisor integrity and compliance culture
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Florida (headquarters) |
| Governing law | FL |
| Litigation count | 2 |
View Item 3 litigation summary
Plaintiffs allege defendants sold license agreements that were actually unregistered franchises in violation of California Corporations Code; CA Department of Financial Protection has a pending investigation into the same affiliate conduct.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 90 hrs
- Training location
- Franchisee's location
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 6 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Toast POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast POS
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
La Michoacana Plus · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a La Michoacana Plus franchise?
The total investment to open a La Michoacana Plus franchise ranges from $415K – $694K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do La Michoacana Plus franchise owners earn?
La Michoacana Plus does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the La Michoacana Plus FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the La Michoacana Plus FDD and qualifies whose outlets they describe.
What is La Michoacana Plus's franchise failure rate?
SBA 7(a) loan charge-off data is not available for La Michoacana Plus (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many La Michoacana Plus franchise locations are there?
As of their most recent FDD filing, La Michoacana Plus has 8 total units in the United States, including 0 franchised units and 8 company-owned units.
Is La Michoacana Plus a good franchise to buy?
FranchiseVerdict rates La Michoacana Plus as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.