La Michoacana PlusFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A La Michoacana Plus franchise requires a total initial investment of $415K – $694K, including a $40K franchise fee and an ongoing 5.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $415K – $694K
- 75th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 5.0%
- 13th pct Service Resta…
- Units
- 8
- 31st pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2026. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $415K – $694K including a $40K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Altura X8 Corp.
- CEO title
- CEO
- Ruben Jimenez
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 1711 Amazing Way, Suite 217, Ocoee, FL 34761
- Auditor
- Smith, Buzzi & Associates, LLC
- Audited financials
Overview
About
Franchisees operate ice cream parlors selling paletas (Mexican ice cream and frozen treats) with branded products and operational systems. Day-to-day operations include inventory management, point-of-sale transactions, customer service, local marketing, and adherence to brand standards. The model targets Hispanic communities and seasonal demand patterns.
- CEO
- Ruben Jimenez
- Headquarters
- FL
- Founded
- 2025
- FDD year
- 2026
- States available
- 2
FDD Item 7 · 2026 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Initial Training Feenot refundable | $8K | $8K | |
| Real Property Rent and Security Deposits (3 mos.) | $23K | $38K | |
| Leasehold Improvements | $125K | $220K | |
| Furniture, Fixtures, and Decor | $70K | $100K | |
| Initial Inventory | $18K | $25K | |
| Signage | $6K | $11K | |
| Grand Opening Advertising | $4K | $8K | |
| Licenses, Permits, and Certifications | $2K | $5K | |
| Insurance (3 mos.) | $5K | $7K | |
| Kitchen Equipment, TV, Cameras, and Other Supplies | $45K | $90K | |
| Computer and POS System | $3K | $4K | |
| Professional Fees | $3K | $4K | |
| Additional Funds (3 months) | $65K | $135K | |
| Area Development Feenot refundable | $80K | $120K | |
| Total initial investment | $495K | $814K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $415K – $694K
- Below avg, review vs category
- Liquid capital req'd
- $65K – $135K
- Below avg, review vs category
- Franchise fee
- $40K – $40K
- Below avg, review vs category
- Royalty
- 5.0%
- Gross Revenue · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Training fee | $8K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Total fee load | 5.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How La Michoacana Plus Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
- Ceased ops
- 12.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 10 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
La Michoacana Plus is a high-risk investment due to active fraud/disclosure litigation, undisclosed financials, going concern status, minimal unit base, and opaque growth trajectory.
Litigation (Item 3)
Windy City Paletas Inc., Eduamex Paletas, Inc., and KJAM Paletas, Inc. v. La Michoacana Plus Ice Cream Parlor Corp., Ruben Jimenez, et al. (Case No. 37-2023-00005463-CU-CO-CTL) filed February 3, 2023. Allegations: unlicensed franchise sales violating California Corporations Code 31001 et seq., California Business & Professions Code section 17200 Unfair Competition Law. Relief sought: rescission, restitution (~$272,000), damages, injunctive relief, interest, attorney fees. Trial began September 15, 2025, ruling pending. California Department of Financial Protection investigation pending against affiliate La Michoacana Plus Ice Cream Parlor Corp. for potential violations of California Franchise Laws.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith, Buzzi & Associates, LLC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01HIGHActive litigation alleging unauthorized franchise sales and disclosure violations — trial underway with ruling pending, creating existential legal risk to the franchise system
- 02HIGHGoing Concern = False indicates potential financial instability or going concern doubts raised by accountants/legal counsel
- 03HIGHOnly 8 units system-wide suggests minimal scale, limited support infrastructure, and high failure risk if litigation unfolds negatively
- 04MEDNo average revenue or net income disclosed — inability or unwillingness to provide Item 19 suggests poor unit economics or data transparency issues
- 05MEDHigh investment range ($415K–$693.5K) with no disclosed financial performance creates asymmetric risk — franchisee has capital exposure but no income benchmarks
- 06HIGHUnknown unit growth trajectory indicates stagnant or declining system; 8 units may represent contraction post-litigation filing
- 07HIGHLitigation specifically names corporate entity and principals (Ruben Jimenez) — suggests potential personal liability and raises questions about franchisor integrity and compliance culture
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius / Zip codes / Boundaries |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
Windy City Paletas Inc., Eduamex Paletas, Inc., and KJAM Paletas, Inc. v. La Michoacana Plus Ice Cream Parlor Corp., Ruben Jimenez, et al. (Case No. 37-2023-00005463-CU-CO-CTL) filed February 3, 2023. Allegations: unlicensed franchise sales violating California Corporations Code 31001 et seq., California Business & Professions Code section 17200 Unfair Competition Law. Relief sought: rescission, restitution (~$272,000), damages, injunctive relief, interest, attorney fees. Trial began September 15, 2025, ruling pending. California Department of Financial Protection investigation pending against affiliate La Michoacana Plus Ice Cream Parlor Corp. for potential violations of California Franchise Laws.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 90 hrs
- Training location
- Franchisor location and on-site at franchisee's restaurant
- Ongoing training
- Required
- POS system
- Toast POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Toast POS System
Item 20 · call current owners
Franchisee Contacts
12 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
La Michoacana Plus · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a La Michoacana Plus franchise?
The total investment to open a La Michoacana Plus franchise ranges from $415K – $694K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do La Michoacana Plus franchise owners earn?
La Michoacana Plus does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is La Michoacana Plus's franchise failure rate?
SBA 7(a) loan charge-off data is not available for La Michoacana Plus (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many La Michoacana Plus franchise locations are there?
As of their most recent FDD filing, La Michoacana Plus has 8 total units in the United States, including 0 franchised units and 8 company-owned units.
Is La Michoacana Plus a good franchise to buy?
FranchiseVerdict rates La Michoacana Plus as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.