Good Stuff Eatery
Bottom line
- Total investment $633K – $962K including a $50K franchise fee, 5.5% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Good Stuff Eatery unit return on the cash you put in?
Unlevered ROIC · per unit
15%
Below typical band (30–60%)
Overview
About
Good Stuff Eatery franchisees operate fast-casual burger and sandwich restaurants, managing daily food preparation, inventory, staffing, and customer service. Franchisees are responsible for local marketing, P&L management, and maintaining brand standards across a protected territory while paying 5.5% royalties on gross sales to the franchisor.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A micro-franchise system with no financial transparency, no growth signals, and corporate-level going concern issues presents substantial unquantified risk.
Score breakdown · what drove the 65 / 100 rating
- 01MINOROnly 6 units in system with unknown growth trajectory suggests stagnant or contracting franchise
- 02MEDNo Item 19 (Average Unit Volume) disclosed — inability or unwillingness to share revenue data is major warning
- 03MEDNo average net income disclosed — cannot assess profitability or ROI on $633k-$962k investment
- 04HIGHGoing Concern = False indicates financial instability or operational challenges at corporate level
- 05MINORHigh franchise fee ($50k) relative to small unit count suggests reliance on franchise fees rather than proven unit economics
- 06MED5.5% royalty on undisclosed revenue means ongoing costs are opaque and unverifiable
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
21 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Good Stuff Eatery · FDD (2024) PDF