Good Stuff Eatery Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Good Stuff Eatery is a fast-casual franchise serving handcrafted burgers, hand-cut fries, and shakes. Franchisees run the restaurants, managing food prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A Good Stuff Eatery franchise requires a total initial investment of $633K – $962K, including a $50K franchise fee and an ongoing 5.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $633K – $962K
- 85th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 5.5%
- 42nd pct Service Resta…
- Units
- 6
- 27th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $633K – $962K including a $50K franchise fee, 5.5% ongoing royalty.
- RETURNSFY2023 audited Statements of Income: Continuing franchise fees $367,693 + Initial franchise fees $6,857 = Total Income $374,550 (vs $339,657 in FY2022).
- RISKVerdict A (Strongest tier), verdict score 63/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Good Stuff Franchising, LLC
- Ultimate parent
- Good Stuff Eatery International, LLC
- CEO title
- President and Chief Executive Officer
- Harvey H. Mendelsohn
- CEO experience
- 2013 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 1655 North Fort Myer Drive, Suite 700, Arlington, VA 22209
- Auditor
- MCB CPA (Fairfax, VA)
- Audited financials
- Franchisor revenue
- $375K
- vs $340K prior year
Overview
About
- CEO
- Harvey H. Mendelsohn
- Headquarters
- VA
- Founded
- 2013
- FDD year
- 2024
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 21% above the typical quick-service restaurants franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown21 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $50K | |
| Rent - 3 Monthsnot refundable | $36K | $48K | |
| Security Deposits | $15K | $30K | |
| Leasehold Improvementsnot refundable | $325K | $500K | |
| Equipment, Furniture and Fixturesnot refundable | $125K | $160K | |
| POS Computer Systemnot refundable | $15K | $25K | |
| Insurance - 3 Monthsnot refundable | $2K | $5K | |
| Permits and Licensesnot refundable | $3K | $10K | |
| Initial Inventorynot refundable | $15K | $20K | |
| Signagenot refundable | $3K | $10K | |
| Grand Opening Advertisingnot refundable | $10K | $20K | |
| Blueprintsnot refundable | $10K | $25K | |
| Travel Expenses for Trainingnot refundable | $5K | $8K | |
| Pre-Opening Expensesnot refundable | $6K | $8K | |
| Professional Feesnot refundable | $5K | $10K | |
| Additional Funds - 3 Monthsnot refundable | $15K | $30K | |
| Digital Graphics Packagenot refundable | $4K | $4K | |
| Multi-Unit Operator Feenot refundable | $150K | $150K | |
| Initial Franchise Fee (Multi-Unit)not refundable | $50K | $50K | |
| Territory Feenot refundable | $50K | $50K | |
| Total initial investment | $1.5M | $2.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $633K – $962K
- Bottom third — review vs category
- Liquid capital req'd
- $15K – $30K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Bottom third — review vs category
- Royalty
- 5.5%
- percentage · typical 6–8%
- Ad fund
- 1.5%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 1.5% of gross sales |
| Technology fee | $6K |
| Training fee | $3K |
| Transfer fee | $50K |
| Renewal fee | $25K |
| Inventory (initial) | $15K – $20K |
| Total fee load | 7.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Good Stuff Eatery did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Good Stuff Eatery unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
14%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
FY2023 audited Statements of Income: Continuing franchise fees $367,693 + Initial franchise fees $6,857 = Total Income $374,550 (vs $339,657 in FY2022).
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth roughly flat at 0.0%.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Good Stuff Eatery Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
A micro-franchise system with no financial transparency, no growth signals, and corporate-level going concern issues presents substantial unquantified risk.
Litigation (Item 3)
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · MCB CPA (Fairfax, VA)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 63 / 100 verdict
- 01MINOROnly 6 units in system with unknown growth trajectory suggests stagnant or contracting franchise
- 02MEDNo Item 19 (Average Unit Volume) disclosed — inability or unwillingness to share revenue data is major warning
- 03MEDNo average net income disclosed — cannot assess profitability or ROI on $633k-$962k investment
- 04HIGHGoing Concern = False indicates financial instability or operational challenges at corporate level
- 05MINORHigh franchise fee ($50k) relative to small unit count suggests reliance on franchise fees rather than proven unit economics
- 06MED5.5% royalty on undisclosed revenue means ongoing costs are opaque and unverifiable
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 5 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Washington, DC (Franchise Agreement); Virginia (Multi-Unit Operator Agreement) |
| Jury trial waiver | Yes |
| Governing law | VA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 110 hrs
- Training location
- Washington, DC and operating restaurant
- Ongoing training
- Required
- Field support
- 84 hrs/yr
- On-site visits per year
- Time to open
- 9 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Micros Restaurant Retail / FOODTEC
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Micros Restaurant Retail / FOODTEC
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Good Stuff Eatery · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Good Stuff Eatery franchise?
The total investment to open a Good Stuff Eatery franchise ranges from $633K – $962K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Good Stuff Eatery franchise owners earn?
Good Stuff Eatery does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Good Stuff Eatery FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Good Stuff Eatery FDD and qualifies whose outlets they describe.
What is Good Stuff Eatery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Good Stuff Eatery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Good Stuff Eatery franchise locations are there?
As of their most recent FDD filing, Good Stuff Eatery has 6 total units in the United States, including 5 franchised units and 1 company-owned units.
Is Good Stuff Eatery a good franchise to buy?
FranchiseVerdict rates Good Stuff Eatery as a A-grade franchise with a verdict score of 63 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Good Stuff Eatery, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.