Good Stuff EateryFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Good Stuff Eatery franchise requires a total initial investment of $633K – $962K, including a $50K franchise fee and an ongoing 5.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $633K – $962K
- 37th pct Service Resta…
- Avg gross sales
- N/A
- 28th pct Service Resta…
- Royalty
- 5.5%
- 24th pct Service Resta…
- Units
- 6
- 15th pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $633K – $962K including a $50K franchise fee, 5.5% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 82/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Good Stuff Franchising, LLC
- Ultimate parent
- Good Stuff Eatery International, LLC
- CEO title
- President and Chief Executive Officer
- Harvey H. Mendelsohn
- CEO experience
- 2013 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 1655 North Fort Myer Drive, Suite 700, Arlington, VA 22209
- Auditor
- Matthews Carter & Boyce
- Audited financials
- Franchisor revenue
- $340K
- vs $375K prior year
Overview
About
Good Stuff Eatery franchisees operate fast-casual burger and sandwich restaurants, managing daily food preparation, inventory, staffing, and customer service. Franchisees are responsible for local marketing, P&L management, and maintaining brand standards across a protected territory while paying 5.5% royalties on gross sales to the franchisor.
- CEO
- Harvey H. Mendelsohn
- Headquarters
- VA
- Founded
- 2013
- FDD year
- 2024
- States available
- 4
FDD Item 7 · 2024 filing · 21 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $50K | |
| Rent - 3 Monthsnot refundable | $36K | $48K | |
| Security Deposits | $15K | $30K | |
| Leasehold Improvementsnot refundable | $325K | $500K | |
| Equipment, Furniture and Fixturesnot refundable | $125K | $160K | |
| POS Computer Systemnot refundable | $15K | $25K | |
| Insurance - 3 Monthsnot refundable | $2K | $5K | |
| Permits and Licensesnot refundable | $3K | $10K | |
| Initial Inventorynot refundable | $15K | $20K | |
| Signagenot refundable | $3K | $10K | |
| Grand Opening Advertisingnot refundable | $10K | $20K | |
| Blueprintsnot refundable | $10K | $25K | |
| Travel Expenses for Trainingnot refundable | $5K | $8K | |
| Pre-Opening Expensesnot refundable | $6K | $8K | |
| Professional Feesnot refundable | $5K | $10K | |
| Additional Funds - 3 Monthsnot refundable | $15K | $30K | |
| Digital Graphics Packagenot refundable | $4K | $4K | |
| Multi-Unit Operator Feenot refundable | $150K | $150K | |
| Initial Franchise Fee (Multi-Unit)not refundable | $50K | $50K | |
| Territory Feenot refundable | $50K | $50K | |
| Total initial investment | $1.5M | $2.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $633K – $962K
- Better than avg vs category
- Liquid capital req'd
- $15K – $30K
- Better than avg vs category
- Franchise fee
- $40K – $50K
- Better than avg vs category
- Royalty
- 5.5%
- Gross Sales · typical 6–8%
- Ad fund
- 1.5%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 1.5% of gross sales |
| Technology fee | $6K |
| Training fee | $3K |
| Transfer fee | $50K |
| Renewal fee | $25K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Full-Service Restaurants averages
How Good Stuff Eatery Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A micro-franchise system with no financial transparency, no growth signals, and corporate-level going concern issues presents substantial unquantified risk.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Matthews Carter & Boyce
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 82 / 100 rating
- 01MINOROnly 6 units in system with unknown growth trajectory suggests stagnant or contracting franchise
- 02MEDNo Item 19 (Average Unit Volume) disclosed — inability or unwillingness to share revenue data is major warning
- 03MEDNo average net income disclosed — cannot assess profitability or ROI on $633k-$962k investment
- 04HIGHGoing Concern = False indicates financial instability or operational challenges at corporate level
- 05MINORHigh franchise fee ($50k) relative to small unit count suggests reliance on franchise fees rather than proven unit economics
- 06MED5.5% royalty on undisclosed revenue means ongoing costs are opaque and unverifiable
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | one-mile radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 5 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Washington, DC |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 110 hrs
- Training location
- franchisee location
- Ongoing training
- Required
- Field support
- 84 hrs/yr
- On-site visits per year
- POS system
- Micros Restaurant Retail
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Micros Restaurant Retail
Item 20 · call current owners
Franchisee Contacts
21 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Good Stuff Eatery · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Good Stuff Eatery franchise?
The total investment to open a Good Stuff Eatery franchise ranges from $633K – $962K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Good Stuff Eatery franchise owners earn?
Good Stuff Eatery does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Good Stuff Eatery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Good Stuff Eatery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Good Stuff Eatery franchise locations are there?
As of their most recent FDD filing, Good Stuff Eatery has 6 total units in the United States, including 5 franchised units and 1 company-owned units.
Is Good Stuff Eatery a good franchise to buy?
FranchiseVerdict rates Good Stuff Eatery as a F-grade franchise with a risk score of 82 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Good Stuff Eatery, you can request corrections or provide updated information.
Claim this brandOther Full-Service Restaurants franchises
Compare similar franchise opportunities in the Full-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.