Donatos Pizza Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Donatos Pizza is a franchise known for its thin-crust, edge-to-edge topped pizzas, plus subs and sides, for dine-in, carryout, and delivery. Franchisees run restaurants managing food prep, delivery, and staffing.
FranchiseVerdict summary · 2026
A Donatos Pizza franchise requires a total initial investment of $547K – $1.1M, including a $30K franchise fee and an ongoing 4.0% royalty[2]. Per the 2026 FDD, average unit revenue was $977K[2]. SBA 7(a) loans show a 10.7% charge-off rate across 40 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $547K – $1.1M
- 80th pct Service Resta…
- Avg gross sales
- $977K
- 15th pct Service Resta…
- Royalty
- 4.0%
- 3rd pct Service Resta…
- Units
- 179
- 82nd pct Service Resta…
- SBA charge-off
- 10.7%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $547K – $1.1M including a $30K franchise fee, 4.0% ongoing royalty.
- RETURNSAverage unit revenue of $977K/year (median $883K).
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better). SBA loan charge-off rate of 10.7% across 40 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- TERMSNo protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Donatos Pizzeria, LLC
- Parent company
- Destiny Investment Holdings, LLC
- Ultimate parent
- 8 Investments, LLC
- Predecessor
- Donatos Pizza, Inc. (formerly Donatos Pizza North, Inc.); Donatos Pizzeria Corporation
- Prior franchisor entity
- CEO title
- Chief Executive Officer and President
- Mr. King (Thomas/Tom King - first name not given in excerpt)
- Incorporated in
- Delaware
- HQ
- 935 Taylor Station Road, Columbus, Ohio 43230
- Auditor
- GBQ Partners LLC
- Audited financials
- Franchisor revenue
- $95.4M
- vs $97.7M prior year
Affiliated brands
- and our predecessor
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Mr. King (Thomas/Tom King - first name not given in excerpt)
- Headquarters
- Ohio
- Founded
- 1963
- FDD year
- 2026
- States available
- 13
Can you afford it, and what does the money buy?
Entry cost runs 22% above the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $20K | $25K |
| Equipment, build-out, other | $497K | $1.0M |
| Total initial investment | $547K | $1.1M |
Source: Donatos Pizza 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $547K – $1.1M
- Bottom third — review vs category
- Liquid capital req'd
- $20K – $25K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 4.0%
- unknown · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $185 |
| Training fee | $20K |
| Transfer fee | $10K |
| Renewal fee | $15K |
| Inventory (initial) | $15K – $20K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 19% below the quick-service restaurants norm.
Source: FDD 2026 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$166K
17.0% margin
Unlevered ROIC
20%
EBITDA / total invested capital
Payback
5.0 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one Donatos Pizza unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
20%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 Donatos Pizza units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$2.0M
on $9.8M purchase
Total debt
$7.8M
SBA $4.9M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $977K
- Per unit, per year
- Median gross sales
- $883K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical actual Net Sales + EBITDA % by tier
- Sample size
- 116
- vs category median 20 · large
- Range (low → high)
- $378K→$2.5M
- Cohort dispersion (min → max)
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $977K/year in gross sales. Revenue-to-investment ratio: 1.2x.
Fee burden
Total ongoing fee load of 5.0% — below the Quick-Service Restaurants average of 7.9%.
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (+3.3% 3-year CAGR) with 179 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Donatos Pizza Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 179
- Opened
- 4
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 51
- Corporate units in the system
- % franchised
- 72%
- vs corporate-owned
- Net growth (3-yr)
- +3.3%
- Net unit change over 3 years
- 3-yr CAGR
- +3.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 6
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 16
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 10
- Franchisor's next-year forecast
- Ceased ops
- 3.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 40
- Loan volume
- $14.5M
- Median loan
- $332K
- 50th percentile
- Charge-off rate
- 10.7%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 88.9%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 17
- Defaults
- 3
- Typical loan rate
- 5.9%
- avg rate to borrowers
- Franchised industry avg
- 13.2%
- brand beats franchise avg ↓
- Jobs supported
- 748
- 5.5 per loan
- Lender concentration
- 35%
- top lender's share
Borrower mix: 75% went to startups / new businesses, 25% to established operators
Franchise vs independent — in full-service restaurants, franchised businesses charge off at 13.2% vs 9.7% for independents — franchising is associated with 36% higher SBA default risk in this category.
Top lenders financing Donatos Pizza franchisees
Showing 3 of 17 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Donatos Pizza's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 11 states
- Startup risk premium and job creation velocity
- 18-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 10.7% — 33% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Donatos presents meaningful investment risk due to declining unit economics, undisclosed profitability data, historical litigation tied to current leadership, and lack of Item 19 disclosure—warranting deep franchisee validation before committing $541K-$1M.
Litigation (Item 3)
Two related actions (consolidated) filed 2014 by current/former Papa Murphy's franchisees against Papa Murphy's International LLC, certain board/executive members, alleging Item 19 financial performance misrepresentations and marketing obligation disputes; claims under Washington Franchise Investment Protection Act, fraud, negligent misrepresentation, breach of contract. Settled with various franchisee groups (payments ranging $10,000-$4 million per group); dismissed with prejudice, concluded June 2020. Disclosed because certain Donatos officers were named defendants in their prior roles.
Largest disclosed settlement: $4,000,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · GBQ Partners LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 73 / 100 verdict
- 01MINORDeclining unit count (-1.6% YoY) suggests system contraction and potential franchisee struggles
- 02HIGHMaterial litigation history (2014-2020) involving current Donatos officers raises governance and disclosure concerns
- 03MINORAbsence of Item 19 financial performance representation limits franchisee ability to validate earnings claims
- 04MED10-year term with 4% royalty may not provide sufficient break-even runway given unit decline trajectory
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Area of Primary Delivery Responsibility (drive-time based, max 8-minute delivery drive time; not a fixed radius or population) |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 15 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Within 10 miles of franchisor's then-existing principal business address; mediation in county of franchisor HQ; litigation generally in Franklin County, Ohio |
| Jury trial waiver | Yes |
| Governing law | Ohio |
| Litigation count | 1 |
View Item 3 litigation summary
Two related actions (consolidated) filed 2014 by current/former Papa Murphy's franchisees against Papa Murphy's International LLC, certain board/executive members, alleging Item 19 financial performance misrepresentations and marketing obligation disputes; claims under Washington Franchise Investment Protection Act, fraud, negligent misrepresentation, breach of contract. Settled with various franchisee groups (payments ranging $10,000-$4 million per group); dismissed with prejudice, concluded June 2020. Disclosed because certain Donatos officers were named defendants in their prior roles.
Items 10, 11
Training & Operations
- Classroom training
- 4 hrs
- On-the-job training
- 184 hrs
- Training location
- Certified Training Restaurant and Home Office, Columbus, Ohio
- Ongoing training
- Required
- Field support
- 627 hrs/yr
- On-site visits per year
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisee proposes; franchisor accepts/rejects
- Franchisor financing
- Not offered
- Item 10
- POS system
- TRIO Software / Computer System (POS)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: TRIO Software / Computer System (POS)
Item 20 · call current owners
Franchisee Contacts
85 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Donatos Pizza · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Donatos Pizza franchise?
The total investment to open a Donatos Pizza franchise ranges from $547K – $1.1M, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Donatos Pizza franchise owners earn?
According to Item 19 of the Donatos Pizza FDD, the average gross sales per unit is $977K. The median is $883K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Donatos Pizza FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Donatos Pizza FDD and qualifies whose outlets they describe.
What is Donatos Pizza's franchise failure rate?
Based on SBA 7(a) loan data, Donatos Pizza has a charge-off rate of 10.7% across 40 loans, meaning 10.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Donatos Pizza franchise locations are there?
As of their most recent FDD filing, Donatos Pizza has 179 total units in the United States, including 128 franchised units and 51 company-owned units. 4 new units were opened in the latest reporting year.
Is Donatos Pizza a good franchise to buy?
FranchiseVerdict rates Donatos Pizza as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Donatos Pizza, you can request corrections or provide updated information.
Other Quick-Service Restaurants franchises
Compare similar franchise opportunities in the Quick-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.