FranchiseVerdict
Fish & Things Poke Bar logo
FV-00942·MODERATEExcellent81

Fish & Things Poke Bar

Food & Beverage - Quick ServiceFranchising since 2021Website
Investment
$471K – $796K
81st pct Quick Service
Avg revenue
60th pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
4
14th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $471K – $796K including a $35K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Fish & Things Franchise, LLC
Incorporated in
California
HQ
7423 Laguna Boulevard, Suite 300, Elk Grove, California 95758
Auditor
Daryle W. Yergler CPA, LLC
Audited financials
Franchisor revenue
$124K
vs $136K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Fish & Things Poke Bar unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $471K–$796K
Working capital
$
FDD reports $30K–$50K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$673K
Payback
77 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate fast-casual poke bowl restaurants serving fresh raw fish and customizable toppings. Daily operations include inventory management of perishable proteins, food prep, customer service, and point-of-sale management. The business model depends on consistent foot traffic and quality control across limited menu variations.

CEO
Nam Huynh
Founded
2021
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$471K – $796K
All-in to open one unit
Liquid capital
$30K – $50K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
+50.0%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2024
3+1
Franchised units
2025
2
Franchised units
2026
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Micro-franchise system with Going Concern flag, zero financial transparency, and insufficient unit scale to validate business model viability.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo Item 19 financial disclosure (average revenue and net income not provided) — impossible to validate ROI claims or compare to $471k-$796k investment
  2. 02HIGHGoing Concern status is FALSE — suggests potential franchisor financial instability or undisclosed operational challenges
  3. 03MINOROnly 4 units system-wide — extremely small franchise network limits data reliability and increases franchisor dependency risk
  4. 04MINOR50% YoY unit growth from 2 to 4 units is statistically insignificant and may not be sustainable or represent market validation
  5. 05MINORHigh initial investment ($471k-$796k) with no published performance benchmarks creates misalignment of risk/reward
  6. 06MED6% royalty on undisclosed gross sales means franchisee cost structure cannot be validated pre-investment

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
38 hrs
On-the-job training
82 hrs
POS system
Clover
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(916) 995-••••
CA
(916) 834-••••
CA
(408) 859-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Fish & Things Poke Bar · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above