FranchiseVerdict
Dazzler Select by Wyndham logo
FV-00715·CAUTIONStandard71

Dazzler Select by Wyndham

Lodging - Hotels & MotelsFranchising since 2025Website
Investment
$179K – $1.9M
7th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
Units
0
0th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $179K – $1.9M including a $35K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100.
  • 10 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
DZE Franchisor, LLC
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Delaware
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Dazzler Select by Wyndham unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $179K–$1.9M
Working capital
$
FDD reports $94K–$157K

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$30K
EBITDA margin
4.0%
Total invested
$1.1M
Payback
459 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate Dazzler Select branded hotels under Wyndham's management system, handling daily hospitality operations, guest services, housekeeping, and front-desk functions. Revenue derives from room bookings managed through Wyndham's reservation and distribution systems, with franchisees retaining revenue after paying $85/month per room to the franchisor and covering operating expenses.

CEO
Geoff Ballotti
Founded
2025
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$179K – $1.9M
All-in to open one unit
Liquid capital
$94K – $157K
Cash you must have on hand
Franchise fee
$35K
Royalty
$85.00 per guest room per month
Ad fund
10.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

A zero-unit, pre-revenue franchise concept backed by a going-concern parent company with extensive pending litigation, no financial disclosures, and unproven economics presents extreme execution risk unsuitable for most investors.

Score breakdown · what drove the 75 / 100 rating

  1. 01HIGHGoing concern warning indicates parent company financial distress or viability questions
  2. 02MINORZero existing franchise units with unknown growth trajectory suggests failed or pre-launch brand with no proven model
  3. 03HIGHActive litigation across multiple categories (breach of contract, antitrust, class actions) indicates systemic operational and legal issues
  4. 04MEDNo disclosed average revenue or net income prevents ROI validation and suggests poor franchisee performance or data concealment
  5. 05HIGHHigh royalty structure ($85/room/month) combined with broad fee litigation history raises concerns about hidden costs and franchisee profitability
  6. 06MINORRecent FTC settlement for cybersecurity breaches indicates inadequate data protection and brand reputation risk
  7. 07MINORWyndham's history of resort fee and marketing fee class actions suggests franchisees may inherit liability exposure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Irregular or radius
Protected territory
Yes
Initial term
15 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
10
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
77 hrs
On-the-job training
30 hrs
POS system
SynXis Property Hub or OPERA Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

15 numbers

Locked
(651) 539-••••
MN
(701) 328-••••
ND
(804) 371-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Dazzler Select by Wyndham · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above