Compare

4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average True Install Business Services Remove	DBelow average Appell Business Services Remove	AStrongest tier Express Employment Professionals Business Services Remove	CAverage Alphagraphics Business Services Remove
Vitals
Investment range	$116K – $590K	$225K – $477K	$131K – $599K	$298K – $384K
Liquid capital	$37K – $203K	$20K – $35K	$75K – $450K	$50K – $74K
Franchise fee	$45K	$60K	$40K	$50K
Royalty rate	7.0%	8.0%	N/A	N/A
Ad fund rate	2.0%	1.0%	N/A	2.5%
Performance
Avg gross sales	N/A	N/A	$5.3M	$1.5M
Median gross sales	N/A	N/A	$4.0M	$1.1M
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified	Not classified
Risk
Rating	BAbove average	DBelow average	AStrongest tier	CAverage
Verdict score	48 / 100	33 / 100	79 / 100	40 / 100
SBA charge-off rate	N/A	N/A	2.0%	28.9%
SBA loans on record	N/A	N/A	113	346
Scale
Total units	6	12	765	229
Net change (latest yr)	N/A	N/A	N/A	N/A
Turnover rate	0.0%	9.1%	9.4%	1.8%
Contract
Initial term (years)	10	10	5	10
Renewal term (years)	5	10	5	10
Initial training (hrs)	188	39	110	71
Contacts
Franchisee phones	6	1	740	0

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