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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
True Install logoBAbove average
True Install
Business Services
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Appell logoDBelow average
Appell
Business Services
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Express Employment Professionals logoAStrongest tier
Express Employment Professionals
Business Services
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Vitals
Investment range
$116K – $590K
$225K – $477K
$131K – $599K
Liquid capital
$37K – $203K
$20K – $35K
$75K – $450K
Franchise fee
$45K
$60K
$40K
Royalty rate
7.0%
8.0%
N/A
Ad fund rate
2.0%
1.0%
N/A
Performance
Avg gross sales
N/A
N/A
$5.3M
Median gross sales
N/A
N/A
$4.0M
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
DBelow average
AStrongest tier
Verdict score
48 / 100
33 / 100
79 / 100
SBA charge-off rate
N/A
N/A
2.0%
SBA loans on record
N/A
N/A
113
Scale
Total units
6
12
765
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
9.1%
9.4%
Contract
Initial term (years)
10
10
5
Renewal term (years)
5
10
5
Initial training (hrs)
188
39
110
Contacts
Franchisee phones
6
1
740

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