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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (assumed annual, P&L Bottom Line, Average Net Profit). Financial figures may not be directly comparable.

Focus by buyer type

Brand
SoCal Candle Rentals logoCAverage
SoCal Candle Rentals
Business Services
 Remove
DocuLock logoDBelow average
DocuLock
Business Services
 Remove
TownePost Network logoAStrongest tier
TownePost Network
Business Services
 Remove
Vitals
Investment range
$56K – $136K
$87K – $104K
$83K – $118K
Liquid capital
$10K – $20K
$20K – $20K
$10K – $30K
Franchise fee
$32K
$40K
$70K
Royalty rate
7.0%
6.0%
10.0%
Ad fund rate
1.0%
0.0%
N/A
Performance
Avg gross sales
$311KCompany-owned only1 outlet
N/A
$269K
Median gross sales
N/A
N/A
$234K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
$118K
Earnings metric
assumed annual
P&L Bottom Line
Average Net Profit
Risk
Rating
CAverage
DBelow average
AStrongest tier
Verdict score
43 / 100
31 / 100
74 / 100
SBA charge-off rate
N/A
N/A
N/A
SBA loans on record
N/A
N/A
2
Scale
Total units
1
1
19
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.0%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
2
10
10
Initial training (hrs)
48
280
40
Contacts
Franchisee phones
1
2
15

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