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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierHomewood Suites by Hilton Lodging Remove |  AStrongest tierHyatt Place Lodging Remove | CAverage Outset Collection by Hilton Lodging Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $21.4M – $31.8M | $23.4M – $29.9M | $2.2M – $52.0M |
Liquid capital | $600K – $900K | $276K – $525K | $800K – $1.2M |
Franchise fee | $100K | $75K | $50K |
Royalty rate | 5.5% | 5.0% | 5.0% |
Ad fund rate | 3.5% | 3.5% | 4.0% |
| Performance | |||
Avg gross sales | N/A | N/A | No Item 19 representation |
Median gross sales | N/A | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | AStrongest tier | CAverage |
Verdict score | 75 / 100 | 75 / 100 | 43 / 100 |
SBA charge-off rate | N/A | 0.0% | N/A |
SBA loans on record | 31 | 4 | N/A |
| Scale | |||
Total units | 508 | 347 | 2 |
Net change (latest yr) | +9 | +4 | +2 |
Turnover rate | 2.2% | 0.6% | 0.0% |
| Contract | |||
Initial term (years) | 22 | 20 | 23 |
Renewal term (years) | N/A | 10 | N/A |
Initial training (hrs) | 145 | 152 | 109 |
| Contacts | |||
Franchisee phones | 99 | 100 | 1 |
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