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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Berkshire Hathaway HomeServices logoBAbove average
Berkshire Hathaway HomeServices
Real Estate
 Remove
Loyalty Business Brokers logoCAverage
Loyalty Business Brokers
Real Estate
 Remove
COUNSELOR REALTY logoBAbove average
COUNSELOR REALTY
Real Estate
 Remove
Vitals
Investment range
$45K – $90K
$53K – $89K
$23K – $106K
Liquid capital
$30 – $525
$3K – $5K
$10K – $30K
Franchise fee
$25K
$40K
$8K
Royalty rate
6.0%
10.0%
N/A
Ad fund rate
N/A
2.0%
N/A
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
No Item 19 representation
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
BAbove average
Verdict score
69 / 100
40 / 100
59 / 100
SBA charge-off rate
N/A
N/A
N/A
SBA loans on record
N/A
N/A
N/A
Scale
Total units
293
4
10
Net change (latest yr)
+7
-1
0
Turnover rate
5.8%
50.0%
0.0%
Contract
Initial term (years)
10
10
5
Renewal term (years)
N/A
10
1
Initial training (hrs)
27
30
8
Contacts
Franchisee phones
15
7
5

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