Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand	AStrongest tier Berkshire Hathaway HomeServices Real Estate Remove	CAverage Hommati Real Estate Remove	AStrongest tier COUNSELOR REALTY Real Estate Remove
Vitals
Investment range	$45K – $90K	$64K – $74K	$23K – $106K
Liquid capital	$30 – $525	$3K – $5K	$10K – $30K
Franchise fee	$25K	$20K	$8K
Royalty rate	N/A	8.0%	N/A
Ad fund rate	N/A	4.0%	N/A
Performance
Avg gross sales	N/A	$155K	N/A
Median gross sales	N/A	$98K	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	P&L Bottom Line	Not classified
Risk
Rating	AStrongest tier	CAverage	AStrongest tier
Verdict score	70 / 100	45 / 100	63 / 100
SBA charge-off rate	N/A	0.0%	N/A
SBA loans on record	N/A	5	N/A
Scale
Total units	293	117	10
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	6.6%	18.5%	0.0%
Contract
Initial term (years)	10	10	5
Renewal term (years)	N/A	10	1
Initial training (hrs)	27	39	8
Contacts
Franchisee phones	32	99	5

Need franchisee contacts for these brands?

Save with a contact bundle →