FranchiseVerdict
Pixiu Malahongtang logo
FV-01963·CAUTIONExcellent81

Pixiu Malahongtang

Food & Beverage - Full ServiceFranchising since 2022Website
Investment
$333K – $615K
42nd pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
4
20th pct Full Service
SBA default

Bottom line

  • Total investment $333K – $615K including a $40K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Pixiu F&C USA, Inc.
Parent company
Pixiu F&C Company ("Pixiu F&C Korea")
Incorporated in
California
HQ
6980 Beach Blvd. H-208, Buena Park, CA 90621
Auditor
Dow & Sohn CPAs
Audited financials
Franchisor revenue
$23K
vs $212K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pixiu Malahongtang unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $333K–$615K
Working capital
$
FDD reports $30K–$70K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$128K
EBITDA margin
17.0%
Total invested
$524K
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Pixiu Malahongtang appears to be a beverage/tea franchise concept, likely offering specialty drinks (malahongtang suggests traditional Asian herbal/fruit drink formulations). Franchisees operate retail locations managing inventory, customer service, drink preparation, and local marketing within their protected territory.

CEO
Joon Yeon Lee
Founded
2022
FDD year
2024
States available
3

Item 7 · what it costs

The Vitals

Total investment
$333K – $615K
All-in to open one unit
Liquid capital
$30K – $70K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
+200.0%
Net unit change last year
2022
3+2
Franchised units
2023
1
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

This is a pre-revenue-stage or financially distressed franchisor with a micro-system (4 units), no financial transparency, and concerning going-concern status that represents extreme investment risk.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial distress or instability at franchisor level
  2. 02MINOROnly 4 units in system with 200% YoY growth is mathematically suspicious (likely grew from 1-2 units) — extremely small, unstable base
  3. 03MEDNo average revenue or net income disclosure (Item 19 missing) — cannot validate ROI claims or unit economics
  4. 04MEDHigh investment range ($333K-$615K) with undisclosed profitability creates severe risk asymmetry
  5. 05MEDNascent franchise system (4 units) means limited operational track record and high failure risk
  6. 06MINOR5% royalty on gross sales (not net) means franchisees pay even during unprofitable months

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
35 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

8 numbers

Locked
(510) 817-••••
CA
(469) 900-••••
TX
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Pixiu Malahongtang · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above