Fluffy Fluffy Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
FLUFFY FLUFFY is a dessert cafe franchise serving Japanese-style soufflé pancakes and sweets. Franchisees run the cafes, managing dessert prep, staffing, and counter and table service.
FranchiseVerdict summary · 2026
A FLUFFY FLUFFY franchise requires a total initial investment of $319K – $609K, including a $50K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $319K – $609K
- 14th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 24th pct Service Resta…
- Units
- 8
- 11th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Full-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $319K – $609K including a $50K franchise fee, 6.0% ongoing royalty.
- RETURNSFY2024 net operating revenue of $871,490 = Franchise Revenue $477,995 + Other operating revenue $393,494. Audited financials for Fuwa Labs, LLC, fiscal years ended Dec 31, 2024/2023/2022. Auditor report dated April 28, 2025 (Troy, MI); CPA firm name not present in extractable text.
- RISKVerdict B (Above average), verdict score 54/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Fuwa Labs LLC
- Parent company
- Fuwa Brands, Inc.
- CEO title
- CEO and Director
- Nicolas Wai Yui Poon
- Incorporated in
- DE
- HQ
- 2925 Buford Dr., Suite 2520, Buford, Georgia 30519
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $871K
- vs $244K prior year
Overview
About
- CEO
- Nicolas Wai Yui Poon
- Headquarters
- GA
- Founded
- 2021
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 60% below the typical full-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $20K | $50K |
| Equipment, build-out, other | $249K | $509K |
| Total initial investment | $319K | $609K |
Source: FLUFFY FLUFFY 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $319K – $609K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $50K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $350 |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Inventory (initial) | $15K – $25K |
| Total fee load | 9.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FLUFFY FLUFFY did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one FLUFFY FLUFFY unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
14%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
FY2024 net operating revenue of $871,490 = Franchise Revenue $477,995 + Other operating revenue $393,494. Audited financials for Fuwa Labs, LLC, fiscal years ended Dec 31, 2024/2023/2022. Auditor report dated April 28, 2025 (Troy, MI); CPA firm name not present in extractable text.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% — above the Full-Service Restaurants average of 7.6%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth of +166.7% over 3 years (5 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Full-Service Restaurants averages
How Fluffy Fluffy Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +166.7%
- Net unit change over 3 years
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 3 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
3
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
FLUFFY FLUFFY presents high risk: undisclosed profitability, franchisor going concern issues, explosive unvalidated growth, and unprotected territories create substantial failure probability for franchisees.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 54 / 100 verdict
- 01MINORNo Item 19 (Average Revenue/Net Income) disclosure prevents ROI validation against $319k-$608k investment
- 02HIGHGoing Concern status indicates franchisor financial instability or operational uncertainty
- 03MINORExplosive unit growth (166.7% YoY, only 8 units) suggests unreliable data and potential unsustainable expansion
- 04MINORNo territory protection creates direct franchisee-to-franchisee cannibalization risk
- 05MEDFranchise fee ($50k) represents 15.6-31.3% of total investment with undisclosed revenue to justify it
- 06MINOR5-year term is shorter than industry standard (10 years typical), increasing renewal risk
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | No |
| Arbitration location | Georgia (non-binding mediation) |
| Jury trial waiver | No |
| Governing law | DE |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 148 hrs
- Training location
- Affiliate or franchisee-owned outlet in Toronto, Ontario or other designated location
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee selects, franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- Franchisor prescribed POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Franchisor prescribed POS System
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a FLUFFY FLUFFY franchise?
The total investment to open a FLUFFY FLUFFY franchise ranges from $319K – $609K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do FLUFFY FLUFFY franchise owners earn?
FLUFFY FLUFFY does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the FLUFFY FLUFFY FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the FLUFFY FLUFFY FDD and qualifies whose outlets they describe.
What is FLUFFY FLUFFY's franchise failure rate?
SBA 7(a) loan charge-off data is not available for FLUFFY FLUFFY (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many FLUFFY FLUFFY franchise locations are there?
As of their most recent FDD filing, FLUFFY FLUFFY has 8 total units in the United States, including 8 franchised units and 0 company-owned units. 5 new units were opened in the latest reporting year.
Is FLUFFY FLUFFY a good franchise to buy?
FranchiseVerdict rates FLUFFY FLUFFY as a B-grade franchise with a verdict score of 54 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.