FranchiseVerdict
FLUFFY FLUFFY logo
FV-00967·CAUTIONStandard76

Fluffy Fluffy

Food & Beverage - Full ServiceFranchising since 2022Website
Investment
$319K – $609K
40th pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
8
36th pct Full Service
SBA default

Bottom line

  • Total investment $319K – $609K including a $50K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
FUWA LABS LLC
Parent company
Fuwa Brands, Inc.
Incorporated in
Delaware
HQ
2925 Buford Dr., Suite 2520, Buford, Georgia 30519
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$244K
vs $871K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one FLUFFY FLUFFY unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $319K–$609K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$499K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

FLUFFY FLUFFY franchisees operate retail/service locations (likely pet grooming, pet products, or plush toy retail based on brand name) serving local customers. Day-to-day operations involve customer service, inventory management, staffing, and facility upkeep with 6% of weekly gross revenue paid as royalties to the franchisor.

CEO
Nicolas Wai Yui Poon
Founded
2021
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$319K – $609K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+166.7%
Net unit change last year
2023
8+5
Franchised units
2024
3
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

FLUFFY FLUFFY presents high risk: undisclosed profitability, franchisor going concern issues, explosive unvalidated growth, and unprotected territories create substantial failure probability for franchisees.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORNo Item 19 (Average Revenue/Net Income) disclosure prevents ROI validation against $319k-$608k investment
  2. 02HIGHGoing Concern status indicates franchisor financial instability or operational uncertainty
  3. 03MINORExplosive unit growth (166.7% YoY, only 8 units) suggests unreliable data and potential unsustainable expansion
  4. 04MINORNo territory protection creates direct franchisee-to-franchisee cannibalization risk
  5. 05MEDFranchise fee ($50k) represents 15.6-31.3% of total investment with undisclosed revenue to justify it
  6. 06MINOR5-year term is shorter than industry standard (10 years typical), increasing renewal risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
31 hrs
On-the-job training
148 hrs
POS system
Franchisor prescribed POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(804) 371-••••
VA
(517) 373-••••
MI
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

FLUFFY FLUFFY · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above