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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier WSI Business Services Remove	BAbove average With A Twist Business Services Remove	AStrongest tier Expense Reduction Analysts Business Services Remove
Vitals
Investment range	$77K – $107K	$55K – $136K	$76K – $106K
Liquid capital	$2K – $3K	$8K – $20K	$3K – $6K
Franchise fee	$65K	$29K	$70K
Royalty rate	N/A	7.0%	N/A
Ad fund rate	1.0%	1.0%	3.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	BAbove average	AStrongest tier
Verdict score	59 / 100	56 / 100	85 / 100
SBA charge-off rate	0.0%	11.1%	11.1%
SBA loans on record	15	68	9
Scale
Total units	154	24	196
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	19.5%	0.0%	21.9%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	10
Initial training (hrs)	90	50	92
Contacts
Franchisee phones	99	13	198

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