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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (EBITDA $9, EBITDA). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  CAverageWater Wings Swim School Education Remove |  AStrongest tierThe Goddard School Education Remove |
|---|---|---|
| Vitals | ||
Investment range | $994K – $1.4M | $1.0M – $1.5M |
Liquid capital | $30K – $60K | $100K – $275K |
Franchise fee | $50K | $135K |
Royalty rate | N/A | 7.0% |
Ad fund rate | 2.0% | 4.0% |
| Performance | ||
Avg gross sales | N/A | $2.5M |
Median gross sales | N/A | $2.3M |
Avg owner earnings Metric varies by brand. Check type below | $629K | $547K |
Earnings metric | EBITDA $9 | EBITDA |
| Risk | ||
Rating | CAverage | AStrongest tier |
Verdict score | 41 / 100 | 90 / 100 |
SBA charge-off rate | N/A | 3.4% |
SBA loans on record | N/A | 538 |
| Scale | ||
Total units | 12 | 665 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 15 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 120 | 62 |
| Contacts | ||
Franchisee phones | 3 | 100 |
Looking for a detailed head-to-head breakdown?
Read the Water Wings Swim School vs The Goddard School editorial comparison →Need franchisee contacts for these brands?
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