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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageU.S. Lawns Home Services Remove |  BAbove averageNoble Locksmith Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $72K – $200K | $82K – $188K |
Liquid capital | N/A | $10K – $20K |
Franchise fee | $49K | $34K |
Royalty rate | N/A | N/A |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.4M | N/A |
Median gross sales | $976K | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Actual Financial Performance (P&L) |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 56 / 100 | 49 / 100 |
SBA charge-off rate | 18.9% | N/A |
SBA loans on record | 79 | 1 |
| Scale | ||
Total units | 210 | 14 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 6.7% | 15.4% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 50 | 80 |
| Contacts | ||
Franchisee phones | 81 | 20 |
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