FranchiseVerdict
U.S. Lawns logo
FV-02831·STRONGExcellent91

U.S. Lawns

Home Services - Lawn & LandscapingFranchising since 1986Website
Investment
$72K – $200K
13th pct Lawn & Landsc…
Avg revenue
$1.4M
46th pct Lawn & Landsc…
Royalty
Units
210
83rd pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $72K – $200K including a $49K franchise fee.
  • Average unit revenue of $1.4M/year (median $976K).
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 100 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
U.S. Lawns, Inc.
Parent company
Clintar, Inc. (d/b/a EverSmith Brands)
Incorporated in
Florida
HQ
6700 Forum Drive, Suite 150, Orlando, FL 32821
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$22.2M
vs $35.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one U.S. Lawns unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,391,588
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $72K–$200K
Working capital
$
FDD reports $25K–$100K

Unlevered ROIC · per unit

77%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$153K
EBITDA margin
11.0%
Total invested
$198K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 U.S. Lawns units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.6M purchase

Total debt

$4.5M

SBA $2.8M + senior + seller note

Overview

About

U.S. Lawns franchisees operate residential and commercial lawn maintenance and landscaping services, handling mowing, trimming, chemical applications, and seasonal cleanup. Day-to-day operations involve crew scheduling, equipment maintenance, customer billing and service quality control, and managing seasonal staffing fluctuations typical of outdoor service businesses.

CEO
Kenneth Hutcheson
Founded
1986
FDD year
2025
States available
34

Item 7 · what it costs

The Vitals

Total investment
$72K – $200K
All-in to open one unit
Liquid capital
$25K – $100K
Cash you must have on hand
Franchise fee
$49K
Royalty
Sliding scale: 6% of Gross Billings for $62,500 or less; …
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$976K
Item 19 type
Average and Median Gross Sales
Sample size
171 units
vs category median 12 · large
Range (low → high)
$26K$9.3M
Cohort dispersion
Transparency
4 / 5
vs category median 6 / 5 · below
Revenue rank46th
vs Home Services - Lawn & Landscaping peers
Investment cost rank13th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Home Services - Lawn & Landscaping peers
Risk score rank25th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
210
Opened
16
Last reporting year
Closed
14
Turnover rate
6.7%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
7.1%
Net growth (yr3)
+1.0%
Net unit change last year
3-yr CAGR
+0.5%
Compounded over last 3 years
2023
210+2
Franchised units
2024
208
Franchised units
2025
209
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 27 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 27 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
100
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

U.S. Lawns presents caution-level risk due to stagnant system growth, missing profitability disclosures, and the inherent seasonality and margin pressure of lawn care services.

Score breakdown · what drove the 46 / 100 rating

  1. 01MINORSystem stagnation: Only 1.0% YoY unit growth over 210 locations indicates mature/declining system with minimal expansion
  2. 02MEDNo Item 19 financial disclosure: Average net income not disclosed prevents accurate ROI validation and suggests weak franchisee profitability
  3. 03MINORHigh initial investment-to-average-revenue ratio: $71,500-$200,000 investment against $1.39M average revenue raises questions about capital efficiency and payback period
  4. 04MINORSeasonal business model risk: Landscaping/lawn care is highly weather and seasonality dependent with cash flow volatility
  5. 05MINORCompetitive intensity: Low barriers to entry in lawn care market create pricing pressure and customer acquisition challenges
  6. 06MINORRoyalty structure concern: Sliding scale rewards scale but 6% on lower volumes erodes margins for struggling locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
35 hrs
On-the-job training
15 hrs
POS system
QuickBooks
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

81 numbers

Locked
(713) 823-••••
Thomas R. Lewis, Thomas C. Lewis Ricardo T. Lewis Manvel,
TX
(973) 860-••••
Joseph Kapcsandi Orange City,
FL
(864) 979-••••
John Kenney
SC

One-time purchase · CSV download · Validation questions included

FDD download

U.S. Lawns · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above