FranchiseVerdict
Noble Locksmith logo
FV-01789·STRONGExcellent91

Noble Locksmith

Formerly known as Noble Ground Coffee

Home Services - OtherFranchising since 2022Website
Investment
$82K – $244K
30th pct Other
Avg revenue
$895K
37th pct Other
Royalty
Units
14
30th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $82K – $244K including a $34K franchise fee.
  • Average unit revenue of $895K/year.
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Noble Franchising, Inc.
Incorporated in
California
HQ
1150 J Street, Unit 404, San Diego, California 92101
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$194K
vs $305K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Noble Locksmith unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $895,495
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $82K–$244K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

60%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$107K
EBITDA margin
12.0%
Total invested
$178K
Payback
20 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Noble Locksmith units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$895K

on $4.5M purchase

Total debt

$3.6M

SBA $2.2M + senior + seller note

Overview

About

Noble Locksmith franchisees operate emergency and residential locksmith services, handling lock installations, rekeying, emergency callouts, and key duplication. Day-to-day work involves managing service calls (often 24/7), maintaining vehicle inventory, scheduling technicians, and managing customer relationships while operating under the Noble brand.

CEO
Shawn Michael Fago
Founded
2021
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$82K – $244K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$34K
Royalty
Greater of 7% of Gross Sales or Minimum Weekly Royalty Re…
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$895K
Per unit, per year
Median gross sales
Item 19 type
Actual Financial Performance
Sample size
10 units
vs category median 21 · small
Range (low → high)
$15K$501K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank37th
vs Home Services - Other peers
Investment cost rank30th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank30th
vs Home Services - Other peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
4
Last reporting year
Closed
2
Turnover rate
14.3%
Company-owned
1
Corporate units in the system
% franchised
93%
vs corporate-owned
Net growth (yr3)
+18.2%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
13+2
Franchised units
2024
11
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Compliance violations, undisclosed profitability metrics, small system size, and high relative investment costs create material risk despite stable average unit revenue.

Score breakdown · what drove the 47 / 100 rating

  1. 01MINORRegulatory violation in California (2020) for unregistered franchise sales — indicates compliance gaps and potential franchisor oversight issues
  2. 02MEDNo average net income disclosed — cannot validate actual profitability despite $895K average revenue; royalty structure (7% or $350–$1,350/week minimum) could consume 15–20% of net income at lower revenue levels
  3. 03MEDSmall unit base (14 franchises) with modest growth (18.2% YoY) — limited scale, higher systemic risk if units underperform or churn accelerates
  4. 04MINORHigh investment-to-revenue ratio — $243,600 max investment against $895K average revenue creates 3.6-year ROI hurdle; 7% royalty plus mandatory weekly minimums create front-loaded cost burden
  5. 05MINORItem 19 (Financial Performance Representations) not provided — franchisor disclosure gaps prevent validation of revenue and profitability claims

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
0 hrs
POS system
Workiz
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(390) 453-••••
(404) 383-••••
GA
(951) 477-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Noble Locksmith · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above