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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageTOGO'S Quick-Service Restaurants Remove |  AStrongest tierParlor Doughnuts Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $529K – $715K | $437K – $808K |
Liquid capital | $14K – $28K | $20K – $50K |
Franchise fee | $50K | $40K |
Royalty rate | 5.0% | 5.0% |
Ad fund rate | 3.0% | 1.0% |
| Performance | ||
Avg gross sales | $715KOutlet subset | N/A |
Median gross sales | $685KOutlet subset | N/A |
Avg owner earnings Metric varies by brand. Check type below | $151K | N/A |
Earnings metric | EBITDA (4-Wall) 151,059 14.5% | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 56 / 100 | 65 / 100 |
SBA charge-off rate | 17.4% | 0.0% |
SBA loans on record | 23 | 22 |
| Scale | ||
Total units | 150 | 63 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 9.1% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 176 | 182 |
| Contacts | ||
Franchisee phones | 25 | 54 |
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