FranchiseVerdict
Parlor Doughnuts logo
FV-01893·STRONGExcellent91

Parlor Doughnuts

Food & Beverage - Coffee & TeaFranchising since 2021Website
Investment
$437K – $808K
70th pct Coffee & Tea
Avg revenue
$855K
26th pct Coffee & Tea
Royalty
5.0%
17th pct Coffee & Tea
Units
63
79th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $437K – $808K including a $40K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $855K/year (median $838K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 48 loans (below the industry average).
  • System growing at 500.0% CAGR over 3 years with 63 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Parlor Doughnuts Franchising, LLC
Incorporated in
Indiana
HQ
204 Main Street, Suite D, Evansville, IN, 47708
Auditor
Harding, Shymanski & Company, P.S.C.
Audited financials
Franchisor revenue
$2.8M
vs $3.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Parlor Doughnuts unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $855,420
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $437K–$808K
Working capital
$
FDD reports $20K–$50K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$103K
EBITDA margin
12.0%
Total invested
$658K
Payback
77 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Parlor Doughnuts units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$855K

on $4.3M purchase

Total debt

$3.4M

SBA $2.1M + senior + seller note

Overview

About

Franchisees operate specialty doughnut retail shops, managing daily production/baking, customer service, POS operations, inventory management, and local marketing. They handle staffing, food costs, rent, utilities, and other operational expenses while paying 5% royalties on weekly gross sales to the franchisor.

CEO
Darrick Hayden
Founded
2021
FDD year
2025
States available
17

Item 7 · what it costs

The Vitals

Total investment
$437K – $808K
All-in to open one unit
Liquid capital
$20K – $50K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Weekly via EFT · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$855K
Per unit, per year
Median gross sales
$838K
Item 19 type
Gross Sales
Sample size
50 units
vs category median 13 · large
Range (low → high)
$292K$1.6M
Cohort dispersion
Transparency
4 / 5
vs category median 2 / 5 · above
Revenue rank26th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank70th
Lower investment ranks lower (better)
Royalty rate rank17th
Lower royalty = lower percentile (better)
Unit count rank79th
vs Food & Beverage - Coffee & Tea peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
63
Opened
25
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
9
Corporate units in the system
% franchised
86%
vs corporate-owned
Net growth (yr3)
+86.2%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2023
54+25
Franchised units
2024
29
Franchised units
2025
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
48
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Parlor Doughnuts presents moderate-to-caution risk: aggressive growth from small base, undisclosed profitability metrics, and going concern status raise questions about franchisor stability and realistic franchisee returns.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — cannot verify profitability claims or ROI timeline
  2. 02HIGHGoing Concern = False suggests potential financial instability or recent restructuring at franchisor level
  3. 03MINORHigh investment range ($437k-$808k) with only $855k average revenue creates tight margin for profitability
  4. 04MINOR86.2% YoY unit growth is strong but from small base (63 units) — system scale and sustainability unproven
  5. 05MINOR5% royalty + operating costs could easily consume 60-75% of gross revenue, leaving minimal net profit

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population based
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Indiana

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
168 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

58 numbers

Locked
(602) 441-••••
AZ
(931) 368-••••
TN
(214) 222-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Parlor Doughnuts · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above