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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier The Now Massage Personal Care & Beauty Remove	CAverage Dessange Personal Care & Beauty Remove	DBelow average Townhouse Personal Care & Beauty Remove
Vitals
Investment range	$486K – $849K	$444K – $868K	$604K – $760K
Liquid capital	N/A	$100K – $130K	$45K – $75K
Franchise fee	$60K	$30K	$40K
Royalty rate	N/A	6.0%	7.0%
Ad fund rate	N/A	N/A	2.0%
Performance
Avg gross sales	$1.4M	N/A	N/A
Median gross sales	$1.4M	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	CAverage	DBelow average
Verdict score	93 / 100	43 / 100	36 / 100
SBA charge-off rate	0.0%	N/A	N/A
SBA loans on record	48	N/A	N/A
Scale
Total units	79	3	4
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	N/A	0.0%	0.0%
Contract
Initial term (years)	N/A	7	10
Renewal term (years)	N/A	7	10
Initial training (hrs)	N/A	92	40
Contacts
Franchisee phones	0	21	19

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