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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageTHE MAX CHALLENGE Express Health & Fitness Remove |  AStrongest tierFitness Machine Technicians FMT Health & Fitness Remove |
|---|---|---|
| Vitals | ||
Investment range | $63K – $125K | $66K – $128K |
Liquid capital | N/A | $15K – $25K |
Franchise fee | $15K | $25K |
Royalty rate | 7.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | N/A | $467K |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | $204K |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | CAverage | AStrongest tier |
Verdict score | 46 / 100 | 71 / 100 |
SBA charge-off rate | N/A | N/A |
SBA loans on record | N/A | N/A |
| Scale | ||
Total units | N/A | 140 |
Net change (latest yr) | N/A | N/A |
Turnover rate | N/A | 5.3% |
| Contract | ||
Initial term (years) | N/A | 10 |
Renewal term (years) | N/A | 10 |
Initial training (hrs) | N/A | 96 |
| Contacts | ||
Franchisee phones | N/A | 19 |
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