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FranchiseVerdict

Compare

4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
The Good Feet Store logoAStrongest tier
The Good Feet Store
Retail
 Remove
My Eyelab logoAStrongest tier
My Eyelab
Retail
 Remove
Ben & Jerry’s logoAStrongest tier
Ben & Jerry’s
Retail
 Remove
The Sweat Shack logoCAverage
The Sweat Shack
Retail
 Remove
Vitals
Investment range
$266K – $638K
$300K – $601K
$280K – $631K
$288K – $564K
Liquid capital
$30K – $80K
$30K – $45K
$50K – $75K
$5K – $10K
Franchise fee
$25K
$35K
$40K
$45K
Royalty rate
1.8%
4.0%
3.0%
6.0%
Ad fund rate
3.0%
8.0%
2.0%
2.0%
Performance
Avg gross sales
N/A
$1.1M
$665K
N/A
Median gross sales
N/A
$950K
$584K
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
AStrongest tier
CAverage
Verdict score
64 / 100
74 / 100
69 / 100
41 / 100
SBA charge-off rate
0.0%
14.3%
0.0%
N/A
SBA loans on record
2
31
20
1
Scale
Total units
288
142
154
3
Net change (latest yr)
N/A
N/A
N/A
N/A
Turnover rate
1.0%
6.8%
2.6%
0.0%
Contract
Initial term (years)
5
10
10
10
Renewal term (years)
5
5
10
10
Initial training (hrs)
53
102
23
52
Contacts
Franchisee phones
274
11
139
3

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