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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, assumed annual). Financial figures may not be directly comparable.

Focus by buyer type

Brand
The Dog Wizard logoAStrongest tier
The Dog Wizard
Pet Services
 Remove
HydroDog logoCAverage
HydroDog
Pet Services
 Remove
DapperTails logoBAbove average
DapperTails
Pet Services
 Remove
Vitals
Investment range
$116K – $194K
$45K – $292K
$104K – $242K
Liquid capital
$26K – $65K
$0 – $50K
$15K – $20K
Franchise fee
$60K
$40K
$50K
Royalty rate
8.0%
7.0%
7.0%
Ad fund rate
2.0%
0.0%
2.0%
Performance
Avg gross sales
$262K
N/A
N/A
Median gross sales
$143K
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
P&L Bottom Line
Not classified
assumed annual
Risk
Rating
AStrongest tier
CAverage
BAbove average
Verdict score
74 / 100
46 / 100
50 / 100
SBA charge-off rate
0.0%
50.0%
N/A
SBA loans on record
8
3
1
Scale
Total units
69
9
33
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
4.5%
0.0%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
240
57
56
Contacts
Franchisee phones
59
8
9

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