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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier StarCycle Health & Fitness Remove	CAverage Flurry Fitness Health & Fitness Remove	CAverage Matterhorn Fit Health & Fitness Remove
Vitals
Investment range	$240K – $465K	$231K – $477K	$264K – $424K
Liquid capital	$20K – $35K	$25K – $35K	$47K – $65K
Franchise fee	$40K	$30K	$50K
Royalty rate	5.0%	6.0%	7.0%
Ad fund rate	2.0%	1.0%	2.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	CAverage	CAverage
Verdict score	61 / 100	43 / 100	39 / 100
SBA charge-off rate	50.0%	N/A	N/A
SBA loans on record	4	N/A	N/A
Scale
Total units	14	2	3
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	9.1%	0.0%	0.0%
Contract
Initial term (years)	10	10	7
Renewal term (years)	10	5	5
Initial training (hrs)	41	50	43
Contacts
Franchisee phones	19	3	1

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