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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
skoah® logoCAverage
skoah®
Healthcare
Remove
HEALTH MART Drugstore logoAStrongest tier
HEALTH MART Drugstore
Healthcare
Remove
Ellie Mental Health logoCAverage
Ellie Mental Health
Healthcare
Remove
Vitals
Investment range
$440K – $607K
$262K – $799K
$392K – $680K
Liquid capital
$35K – $45K
$87K – $280K
$177K – $231K
Franchise fee
$60K
$0
$60K
Royalty rate
6.0%
N/A
7.5%
Ad fund rate
2.0%
N/A
N/A
Performance
Avg gross sales
N/A
N/A
$818K
Median gross sales
N/A
N/A
$765K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
CAverage
Verdict score
39 / 100
61 / 100
60 / 100
SBA charge-off rate
N/A
5.3%
0.9%
SBA loans on record
2
21
113
Scale
Total units
2
4,544
249
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
12.6%
7.5%
Contract
Initial term (years)
10
N/A
10
Renewal term (years)
10
N/A
10
Initial training (hrs)
34
8
35
Contacts
Franchisee phones
7
99
214

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