FranchiseVerdict
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FV-02337·MODERATEExcellent86

skoah®

Health & Wellness - OtherFranchising since 2020Website
Investment
$440K – $607K
75th pct Other
Avg revenue
$519K
17th pct Other
Royalty
6.0%
16th pct Other
Units
2
6th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $440K – $607K including a $60K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $519K/year.
  • Rated MODERATE with a risk score of 67/100. SBA loan default rate of 0.0% across 3 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Skoah Franchise, LLC
Parent company
FW-SKO Holdings, LLC
Incorporated in
Delaware
HQ
106 East Liberty St. Suite 310, Ann Arbor, MI 48109
Auditor
DoerenMayhew
Audited financials
Franchisor revenue
$50K
vs $68K prior year
⚠ Going-concern note
Disclosed in FDD 2023
Status as of 2023; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one skoah® unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $518,560
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $440K–$607K
Working capital
$
FDD reports $35K–$45K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$114K
EBITDA margin
22.0%
Total invested
$564K
Payback
59 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 skoah® units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.6M

on $7.8M purchase

Total debt

$6.2M

SBA $3.9M + senior + seller note

Overview

About

Skoah operates premium skincare/wellness retail locations, likely offering facials, treatments, skincare products, and spa services. Franchisees manage day-to-day operations including client booking, treatment delivery, retail sales, and staff management in upscale aesthetic/wellness environments.

CEO
Meg Roberts
Founded
2019
FDD year
2023
States available
3

Item 7 · what it costs

The Vitals

Total investment
$440K – $607K
All-in to open one unit
Liquid capital
$35K – $45K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$519K
Per unit, per year
Median gross sales
Item 19 type
Average Revenue of Mature Locations
Sample size
2 units
vs category median 12 · small
Range (low → high)
$482K$555K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank17th
vs Health & Wellness - Other peers
Investment cost rank75th
Lower investment ranks lower (better)
Royalty rate rank16th
Lower royalty = lower percentile (better)
Unit count rank6th
vs Health & Wellness - Other peers
Risk score rank80th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
1
Turnover rate
50.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-33.3%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2021
2-1
Franchised units
2022
3
Franchised units
2023
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
3
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Rapidly contracting franchise system with critical profitability data gaps and severe unit attrition makes this a high-risk investment requiring extensive third-party validation.

Score breakdown · what drove the 67 / 100 rating

  1. 01MINORUnit count collapsed 33.3% YoY (from 3 to 2 units) indicating severe system contraction or franchisee failure
  2. 02MEDNet income not disclosed in FDD Item 19 — impossible to validate profitability claims against $440k-$606k investment
  3. 03MEDHigh initial investment ($440k-$606k) paired with undisclosed net income creates unfavorable risk/reward profile
  4. 04MEDOnly 2 remaining franchise units suggests limited operational infrastructure and support capability
  5. 05MINOR6% royalty on $518k average revenue equals ~$31k annual royalty with unknown profitability baseline
  6. 06HIGHThin disclosure package (no litigation mentioned, but no financial performance data) raises transparency concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
0 hrs
POS system
Intuit QuickBooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(734) 619-••••
The franchisor is Skoah Franchise, LLC,
MI
(217) 782-••••
IL
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

skoah® · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above