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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageNoble Locksmith Home Services Remove |  BAbove averageU.S. Lawns Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $82K – $188K | $72K – $200K |
Liquid capital | $10K – $20K | N/A |
Franchise fee | $34K | $49K |
Royalty rate | N/A | N/A |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | N/A | $1.4M |
Median gross sales | N/A | $976K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Actual Financial Performance (P&L) | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 49 / 100 | 56 / 100 |
SBA charge-off rate | N/A | 18.9% |
SBA loans on record | 1 | 79 |
| Scale | ||
Total units | 14 | 210 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 15.4% | 6.7% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 80 | 50 |
| Contacts | ||
Franchisee phones | 20 | 81 |
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