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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageMatco Tools Automotive Remove |  BAbove averageMac Tools Automotive Remove |
|---|---|---|
| Vitals | ||
Investment range | $104K – $376K | $138K – $418K |
Liquid capital | $5K – $16K | $30K – $50K |
Franchise fee | $10K | $8K |
Royalty rate | N/A | N/A |
Ad fund rate | N/A | N/A |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | CAverage | BAbove average |
Verdict score | 40 / 100 | 56 / 100 |
SBA charge-off rate | 34.7% | 21.5% |
SBA loans on record | 671 | 73 |
| Scale | ||
Total units | 1,741 | 832 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 16.1% | 12.1% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 225 | 164 |
| Contacts | ||
Franchisee phones | 339 | 30 |
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