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4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier MainStay Suites Lodging Remove	CAverage Ramada Lodging Remove	DBelow average LivAway Suites Lodging Remove	AStrongest tier EXTENDED STAY AMERICA PREMIER SUITES Lodging Remove
Vitals
Investment range	$8.7M – $15.8M	$238K – $24.6M	$11.2M – $13.7M	$10.1M – $15.3M
Liquid capital	$200K – $420K	$126K – $1.6M	$200K – $300K	$175K – $250K
Franchise fee	$50K	$35K	$35K	$50K
Royalty rate	6.0%	5.0%	5.0%	5.5%
Ad fund rate	2.5%	3.5%	2.0%	4.5%
Performance
Avg gross sales	N/A	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	CAverage	DBelow average	AStrongest tier
Verdict score	76 / 100	39 / 100	35 / 100	63 / 100
SBA charge-off rate	22.2%	11.8%	N/A	N/A
SBA loans on record	9	406	N/A	N/A
Scale
Total units	126	247	4	57
Net change (latest yr)	N/A	N/A	N/A	N/A
Turnover rate	2.4%	10.9%	0.0%	0.0%
Contract
Initial term (years)	20	20	20	20
Renewal term (years)	N/A	N/A	5	N/A
Initial training (hrs)	155	66	63	37
Contacts
Franchisee phones	60	97	14	43

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