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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average Linc Service Home Services Remove	AStrongest tier Fresh Coat Home Services Remove	CAverage Helpful Heroes Home Services Remove
Vitals
Investment range	$67K – $136K	$81K – $120K	$75K – $130K
Liquid capital	$0 – $0	$21K – $43K	$5K – $15K
Franchise fee	$65K	$55K	$50K
Royalty rate	N/A	6.0%	5.0%
Ad fund rate	N/A	2.0%	2.0%
Performance
Avg gross sales	N/A	$752K	N/A
Median gross sales	N/A	$653K	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Gross Margin	Not classified	Not classified
Risk
Rating	BAbove average	AStrongest tier	CAverage
Verdict score	53 / 100	78 / 100	43 / 100
SBA charge-off rate	0.0%	9.1%	N/A
SBA loans on record	4	22	N/A
Scale
Total units	121	182	2
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	16.9%	11.5%	0.0%
Contract
Initial term (years)	6	10	5
Renewal term (years)	6	10	5
Initial training (hrs)	567	40	44
Contacts
Franchisee phones	100	75	0

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