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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Joshua Tree Experts logoAStrongest tier
Joshua Tree Experts
Home Services
 Remove
Worldwide Refinishing System logoBAbove average
Worldwide Refinishing System
Home Services
 Remove
Culligan logoAStrongest tier
Culligan
Home Services
 Remove
Vitals
Investment range
$438K – $618K
$330K – $655K
$130K – $816K
Liquid capital
$36K – $58K
$18K – $116K
$55K – $150K
Franchise fee
$50K
$48K
$41K
Royalty rate
N/A
7.0%
2.0%
Ad fund rate
1.0%
2.0%
1.0%
Performance
Avg gross sales
N/A
$1.6M
N/A
Median gross sales
$615K
$1.2M
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
BAbove average
AStrongest tier
Verdict score
61 / 100
56 / 100
74 / 100
SBA charge-off rate
N/A
16.7%
0.0%
SBA loans on record
N/A
12
117
Scale
Total units
17
47
550
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
N/A
0.7%
Contract
Initial term (years)
10
10
20
Renewal term (years)
10
10
N/A
Initial training (hrs)
68
17
169
Contacts
Franchisee phones
5
0
459

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