FranchiseVerdict
Joshua Tree Experts logo
FV-01364·MODERATEExcellent91

Joshua Tree Experts

Home Services - Lawn & LandscapingFranchising since 2021Website
Investment
$461K – $597K
100th pct Lawn & Landsc…
Avg revenue
$7.1M
75th pct Lawn & Landsc…
Royalty
Units
2
17th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $461K – $597K including a $50K franchise fee.
  • Average unit revenue of $7.1M/year (median $7.1M). Estimated payback in 0.4 years.
  • Rated MODERATE with a risk score of 60/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
JTE Franchising LLC
Incorporated in
Pennsylvania
HQ
310 Center Street, Stockertown, Pennsylvania 18083
Auditor
CliftonLarsonAllen LLP
Audited financials
Franchisor revenue
$0
vs $27K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Joshua Tree Experts unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $7,058,741
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $461K–$597K
Working capital
$
FDD reports $28K–$58K

Unlevered ROIC · per unit

148%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$847K
EBITDA margin
12.0%
Total invested
$572K
Payback
8 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Joshua Tree Experts units return on equity?

Edit assumptions

Equity IRR · 5-yr

24.8%

3.03× MOIC

Year-1 DSCR

3.40×

EBITDA ÷ debt service

Equity required

$19.7M

on $35.3M purchase

Total debt

$15.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($17.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Joshua Tree Experts franchisees operate tree care and landscaping services, including trimming, removal, disease treatment, and related arboricultural work. Day-to-day operations involve managing crews, scheduling client services, maintaining equipment, and generating leads in their service area. The business is labor-intensive and dependent on seasonal demand, local competition, and customer acquisition.

CEO
Joshua Malik
Founded
2021
FDD year
2024
States available
2

Item 7 · what it costs

The Vitals

Total investment
$461K – $597K
All-in to open one unit
Liquid capital
$28K – $58K
Cash you must have on hand
Franchise fee
$50K
Royalty
Greater of weekly minimum or 6% of Gross Sales up to $19,…
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
0.4 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$7.1M
Per unit, per year
Median gross sales
$7.1M
Item 19 type
Company Owned Outlet
Sample size
1 units
vs category median 12 · small
Range (low → high)
$7.1M$7.1M
Cohort dispersion
Transparency
10 / 5
vs category median 6 / 5 · above
Revenue rank75th
vs Home Services - Lawn & Landscaping peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank17th
vs Home Services - Lawn & Landscaping peers
Risk score rank71th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
2022
1+1
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 2 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

2

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Severely undersized franchise system with aggressive royalty floors, no territory protection, and unverified financial claims creates elevated execution and profitability risk for new franchisees.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 2 existing units with unknown growth trajectory indicates severely underdeveloped franchise system
  2. 02MINORNo protected territory creates direct competition risk and cannibalization potential between franchisees
  3. 03MINORTiered royalty structure with $19,231 weekly minimum is aggressive and may not be achievable for new operators
  4. 04MINORInvestment range ($460K–$597K) is substantial for a 2-unit franchise with no proven scalability
  5. 05MINORNo Item 19 financial performance representations despite franchisor citing $705K average revenue and $141K net income
  6. 06MINOR10-year term lock-in is lengthy given franchise system immaturity and unproven unit economics
  7. 07HIGHGoing concern status is not disclosed, raising transparency and financial stability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
36 hrs
POS system
SingleOps
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(610) 904-••••
PA

One-time purchase · CSV download · Validation questions included

FDD download

Joshua Tree Experts · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above