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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
HomeSmart logoAStrongest tier
HomeSmart
Real Estate
 Remove
Property Management Incorporated (PMI) logoBAbove average
Property Management Incorporated (PMI)
Real Estate
 Remove
Realty ONE Group logoBAbove average
Realty ONE Group
Real Estate
 Remove
Vitals
Investment range
$66K – $205K
$102K – $166K
$47K – $228K
Liquid capital
$25K – $50K
$4K – $25K
$15K – $75K
Franchise fee
$20K
$70K
$19K
Royalty rate
N/A
5.0%
N/A
Ad fund rate
4.0%
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$333K
No Item 19 representation
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Average and Median Revenue - metric mismatch
Not classified
Risk
Rating
AStrongest tier
BAbove average
BAbove average
Verdict score
71 / 100
56 / 100
66 / 100
SBA charge-off rate
0.0%
23.8%
N/A
SBA loans on record
14
113
9
Scale
Total units
258
408
422
Net change (latest yr)
+22
+4
N/A
Turnover rate
6.0%
12.3%
8.1%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
10
Initial training (hrs)
40
254
31
Contacts
Franchisee phones
86
98
312

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