Skip to main content
FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
Home2 Suites by Hilton logoAStrongest tier
Home2 Suites by Hilton
Lodging
 Remove
SpringHill Suites by Marriott logoAStrongest tier
SpringHill Suites by Marriott
Lodging
 Remove
Ruby Hotels logoCAverage
Ruby Hotels
Lodging
 Remove
Vitals
Investment range
$18.1M – $26.6M
$13.2M – $32.0M
$8.0M – $38.5M
Liquid capital
$400K – $800K
N/A
$250K – $1.1M
Franchise fee
$100K
$75K
$75K
Royalty rate
6.0%
5.5%
5.0%
Ad fund rate
3.5%
2.5%
3.5%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
CAverage
Verdict score
91 / 100
74 / 100
39 / 100
SBA charge-off rate
0.0%
0.0%
0.0%
SBA loans on record
66
8
4
Scale
Total units
731
547
0
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.2%
N/A
Contract
Initial term (years)
22
20
20
Renewal term (years)
N/A
N/A
N/A
Initial training (hrs)
127
198
1,036
Contacts
Franchisee phones
27
612
10

Need franchisee contacts for these brands?

Save with a contact bundle →