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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierFresh Coat Home Services Remove |  BAbove averageLinc Service Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $81K – $120K | $67K – $136K |
Liquid capital | $21K – $43K | $0 – $0 |
Franchise fee | $55K | $65K |
Royalty rate | 6.0% | N/A |
Ad fund rate | 2.0% | N/A |
| Performance | ||
Avg gross sales | $752K | N/A |
Median gross sales | $653K | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Gross Margin |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 78 / 100 | 53 / 100 |
SBA charge-off rate | 9.1% | 0.0% |
SBA loans on record | 22 | 4 |
| Scale | ||
Total units | 182 | 121 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 11.5% | 16.9% |
| Contract | ||
Initial term (years) | 10 | 6 |
Renewal term (years) | 10 | 6 |
Initial training (hrs) | 40 | 567 |
| Contacts | ||
Franchisee phones | 75 | 100 |
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