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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
FASTSIGNS logoAStrongest tier
FASTSIGNS
Business Services
 Remove
Signarama logoCAverage
Signarama
Business Services
 Remove
Craters & Freighters logoAStrongest tier
Craters & Freighters
Business Services
 Remove
Vitals
Investment range
$215K – $377K
$245K – $345K
$207K – $390K
Liquid capital
$35K – $55K
$39K – $61K
$40K – $60K
Franchise fee
$50K
$50K
$30K
Royalty rate
6.0%
N/A
N/A
Ad fund rate
2.0%
N/A
1.0%
Performance
Avg gross sales
$1.1M
$916K
N/A
Median gross sales
$824K
$593K
N/A
Avg owner earnings
Metric varies by brand. Check type below
$190K
N/A
N/A
Earnings metric
EBITDA $189,585 13.6%
Not classified
Not classified
Risk
Rating
AStrongest tier
CAverage
AStrongest tier
Verdict score
74 / 100
40 / 100
69 / 100
SBA charge-off rate
12.0%
29.5%
12.5%
SBA loans on record
437
276
8
Scale
Total units
710
684
65
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
1.8%
3.9%
1.6%
Contract
Initial term (years)
10
35
15
Renewal term (years)
10
35
15
Initial training (hrs)
120
160
84
Contacts
Franchisee phones
42
321
55

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