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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA $189,585 13.6%, EBITDA $88,219). Financial figures may not be directly comparable.

Focus by buyer type

Brand
FASTSIGNS logoAStrongest tier
FASTSIGNS
Business Services
 Remove
Craters & Freighters logoAStrongest tier
Craters & Freighters
Business Services
 Remove
STORsquare logoCAverage
STORsquare
Business Services
 Remove
Vitals
Investment range
$215K – $377K
$207K – $390K
$166K – $438K
Liquid capital
$35K – $55K
$40K – $60K
$30K – $50K
Franchise fee
$50K
$30K
$55K
Royalty rate
6.0%
N/A
7.5%
Ad fund rate
2.0%
1.0%
2.0%
Performance
Avg gross sales
$1.1M
N/A
$401K1 outlet
Median gross sales
$824K
N/A
$401K1 outlet
Avg owner earnings
Metric varies by brand. Check type below
$190K
N/A
$88K
Earnings metric
EBITDA $189,585 13.6%
Not classified
EBITDA $88,219
Risk
Rating
AStrongest tier
AStrongest tier
CAverage
Verdict score
74 / 100
69 / 100
48 / 100
SBA charge-off rate
12.0%
12.5%
N/A
SBA loans on record
437
8
N/A
Scale
Total units
710
65
5
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
1.8%
1.6%
0.0%
Contract
Initial term (years)
10
15
10
Renewal term (years)
10
15
10
Initial training (hrs)
120
84
80
Contacts
Franchisee phones
42
55
1

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