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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Extreme Pita logoFWeakest tier
Extreme Pita
Quick-Service Restaurants
Remove
Pure Green logoAStrongest tier
Pure Green
Quick-Service Restaurants
Remove
Vitals
Investment range
$177K – $494K
$177K – $494K
Liquid capital
$20K – $35K
$12K – $50K
Franchise fee
$30K
$40K
Royalty rate
6.0%
6.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
FWeakest tier
AStrongest tier
Verdict score
21 / 100
59 / 100
SBA charge-off rate
48.4%
0.0%
SBA loans on record
36
38
Scale
Total units
0
51
Net change (latest yr)
N/A
N/A
Turnover rate
N/A
2.4%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
80
48
Contacts
Franchisee phones
1
63

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