FranchiseVerdict
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Extreme Pita

Food & Beverage - Full ServiceFranchising since 2001Website
Investment
$177K – $494K
15th pct Full Service
Avg revenue
57th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
0
0th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $177K – $494K including a $30K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 77/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
  • 27 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MTY Franchising USA, Inc.
Parent company
MTY Food Group, Inc.
Incorporated in
Tennessee
HQ
9311 E. Via de Ventura, Scottsdale, Arizona 85258
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$263.7M
vs $580.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Extreme Pita unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $177K–$494K
Working capital
$
FDD reports $20K–$35K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$363K
Payback
41 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate quick-service pita sandwich restaurants, preparing fresh-made pitas with protein and vegetable fillings, managing daily food preparation, inventory, staffing, and customer service. Operations focus on high-volume, lower-ticket transactions typical of fast-casual QSR concepts.

CEO
Eric Lefebvre
Founded
2001
FDD year
2024
States available
0

Item 7 · what it costs

The Vitals

Total investment
$177K – $494K
All-in to open one unit
Liquid capital
$20K – $35K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Percentage · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2022
0±0
Franchised units
2023
0
Franchised units
2024
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

77
Risk · 0-100
CAUTION77 / 100

Extreme Pita presents extreme risk: zero operating units, failed going concern status, multi-state franchise law violations, alleged financial misrepresentations, and no territorial protection — investment appears highly speculative with minimal franchisor support infrastructure.

Score breakdown · what drove the 77 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — franchisor may be financially unstable or unable to support franchisees
  2. 02MEDZero operating units disclosed with unknown growth trajectory — system appears to be collapsed or non-existent
  3. 03HIGHExtensive litigation history including state franchise law violations (FIPA, WFIPA, NYFSA) and breach of contract claims
  4. 04MEDMisrepresentation of financial performance alleged — Item 19 (Average Unit Volume) not disclosed, making ROI impossible to validate
  5. 05MINORNo territory protection despite $176k-$494k investment — franchisees face direct competition from other franchisees and franchisor
  6. 06MEDHigh franchise fee ($30,000) relative to apparent system viability and lack of disclosed revenue/profitability data
  7. 07MINORLease and area developer agreement disputes indicate franchisor-franchisee relationship breakdown

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
27
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Arizona

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
40 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

31 numbers

Locked
(217) 782-••••
IL
(614) 466-••••
OH
(360) 902-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Extreme Pita · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above