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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierDiscover Strength Health & Fitness Remove |  DBelow averageTrue Movement Health & Fitness Remove |  AStrongest tierStudio Pilates International Health & Fitness Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $529K – $870K | $338K – $1.1M | $510K – $874K |
Liquid capital | $20K – $55K | $25K – $75K | $10K – $25K |
Franchise fee | $58K | $50K | $50K |
Royalty rate | 6.0% | N/A | 8.0% |
Ad fund rate | 2.0% | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | $873KOutlet subset | N/A | N/A |
Median gross sales | $876KOutlet subset | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | DBelow average | AStrongest tier |
Verdict score | 59 / 100 | 35 / 100 | 68 / 100 |
SBA charge-off rate | 0.0% | N/A | 0.0% |
SBA loans on record | 12 | N/A | 18 |
| Scale | |||
Total units | 34 | 0 | 12 |
Net change (latest yr) | N/A | N/A | N/A |
Turnover rate | 0.0% | N/A | 0.0% |
| Contract | |||
Initial term (years) | 10 | 5 | 10 |
Renewal term (years) | 5 | 5 | 10 |
Initial training (hrs) | 80 | 125 | 234 |
| Contacts | |||
Franchisee phones | 3 | 0 | 1 |
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