FranchiseVerdict
Studio Pilates International logo
FV-02477·STRONGExcellent91

Studio Pilates International

Health & FitnessFranchising since 2018Website
Investment
$510K – $874K
88th pct Health & Fitn…
Avg revenue
$889K
45th pct Health & Fitn…
Royalty
8.0%
55th pct Health & Fitn…
Units
12
41st pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $510K – $874K including a $50K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $889K/year (median $963K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 38 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
STUDIO PILATES INTERNATIONAL USA CORP.
Parent company
Studio Pilates International Pty Ltd
Incorporated in
Delaware
HQ
246 Hawthorne Road, Hawthorne Queensland 4171, Australia
Auditor
Forvis Mazars, LLP
Audited financials
Franchisor revenue
$450K
vs $1.9M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Studio Pilates International unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $888,774
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $510K–$874K
Working capital
$
FDD reports $10K–$25K

Unlevered ROIC · per unit

35%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$249K
EBITDA margin
28.0%
Total invested
$710K
Payback
34 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Studio Pilates International units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.4%

3.77× MOIC

Year-1 DSCR

2.65×

EBITDA ÷ debt service

Equity required

$8.1M

on $18.7M purchase

Total debt

$10.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate boutique pilates studios offering reformer and mat pilates classes, typically in 2,000–3,500 sq ft leased spaces. Day-to-day operations include scheduling classes, managing instructors, marketing to local members, handling recurring membership billing, and maintaining equipment. Revenue is primarily membership-based with ancillary income from retail and private sessions.

CEO
Jade Michael Winter
Founded
2018
FDD year
2025
States available
8

Item 7 · what it costs

The Vitals

Total investment
$510K – $874K
All-in to open one unit
Liquid capital
$10K – $25K
Cash you must have on hand
Franchise fee
$50K
Royalty
8.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$889K
Per unit, per year
Median gross sales
$963K
Item 19 type
Historical Gross Revenue
Sample size
7 units
vs category median 12
Range (low → high)
$537K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank45th
vs Health & Fitness peers
Investment cost rank88th
Lower investment ranks lower (better)
Royalty rate rank55th
Lower royalty = lower percentile (better)
Unit count rank41th
vs Health & Fitness peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
7
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+140.0%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2023
12+7
Franchised units
2024
5
Franchised units
2025
4
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
38
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Studio Pilates International presents moderate-to-elevated risk due to undisclosed profitability metrics, explosive but potentially unsustainable unit growth, and a small system competing in a crowded boutique fitness category.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNet income not disclosed in FDD despite $888,774 average revenue — unable to validate actual profitability or ROI timeline
  2. 02MINORExtreme unit growth of 140% YoY (from ~5 to 12 units) suggests either aggressive expansion or recent refranchising; sustainability unclear
  3. 03MEDHigh investment range ($510K-$874K) against undisclosed net income creates opacity on payback period and break-even analysis
  4. 04MINORPilates boutique market is saturated with established competitors (Reformer Pilates, Club Pilates, Pure Barre); differentiation strategy not evident
  5. 05MED12-unit system remains very small; limited brand recognition and marketing leverage compared to competitors with 200+ locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius / Demographics
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
No
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
158 hrs
On-the-job training
76 hrs
POS system
Mindbody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

22 numbers

Locked
(518) 473-••••
NY
(503) 378-••••
OR
(803) 699-••••
SC

One-time purchase · CSV download · Validation questions included

FDD download

Studio Pilates International · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above