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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageBIG BLUE SWIM SCHOOL Education Remove |  DBelow averageMobius Education Remove |  AStrongest tierThe Learning Experience Education Remove |
|---|---|---|---|
| Vitals | |||
Investment range | $3.1M – $4.4M | $1.9M – $4.8M | $806K – $5.7M |
Liquid capital | $55K – $145K | $100K – $250K | $300K – $450K |
Franchise fee | $50K | $40K | $60K |
Royalty rate | 6.0% | 7.0% | 7.0% |
Ad fund rate | 2.0% | 2.0% | 1.0% |
| Performance | |||
Avg gross sales | N/A | N/A | $2.2M |
Median gross sales | N/A | N/A | $2.2M |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A |
Earnings metric | Not classified | P&L Bottom Line | Not classified |
| Risk | |||
Rating | BAbove average | DBelow average | AStrongest tier |
Verdict score | 53 / 100 | 38 / 100 | 60 / 100 |
SBA charge-off rate | 0.0% | N/A | 7.2% |
SBA loans on record | 20 | N/A | 306 |
| Scale | |||
Total units | 18 | 1 | 465 |
Net change (latest yr) | N/A | N/A | N/A |
Turnover rate | 0.0% | 0.0% | 1.4% |
| Contract | |||
Initial term (years) | 10 | 5 | 20 |
Renewal term (years) | 10 | 5 | 5 |
Initial training (hrs) | 268 | 68 | 221 |
| Contacts | |||
Franchisee phones | 39 | 0 | 486 |
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