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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	AStrongest tier Avis Automotive Remove	AStrongest tier Budget Rent A Car Automotive Remove	AStrongest tier Priceless Car & Truck Rental Automotive Remove
Vitals
Investment range	$626K – $1.6M	$606K – $1.6M	$214K – $1.8M
Liquid capital	$55K – $72K	$55K – $72K	$15K – $45K
Franchise fee	$45K	$25K	$25K
Royalty rate	7.5%	7.5%	N/A
Ad fund rate	0.0%	0.0%	N/A
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	AStrongest tier	AStrongest tier
Verdict score	61 / 100	61 / 100	74 / 100
SBA charge-off rate	28.6%	20.0%	0.0%
SBA loans on record	9	5	1
Scale
Total units	1,900	1,374	37
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	1.6%	8.5%	0.0%
Contract
Initial term (years)	10	10	N/A
Renewal term (years)	5	5	N/A
Initial training (hrs)	73	73	45
Contacts
Franchisee phones	112	154	26

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