U.S. Lawns vs Softroc
Franchise Comparison 2026
Both U.S. Lawns and Softroc are home services franchises. U.S. Lawns requires an investment of $72K – $200K while Softroc requires $94K – $179K. U.S. Lawns discloses average revenue of $1.4M; Softroc does not report Item 19 data. U.S. Lawns has SBA lending data on file with a 18.9% charge-off rate. FranchiseVerdict rates U.S. Lawns B (Above average) and Softroc C (Average).
| Metric | U.S. Lawns | Softroc |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | CAverageAverage |
| Investment Range | $72K – $200K | $94K – $179K |
| Franchise Fee | $49K | $60K |
| Royalty Rate | Sliding scale: 6% of Gross Billings for $62,500 or less; 5% for amounts between $62,500.01 and $125,000; 4% for amounts in excess of $125,000. | 7.0% |
| Average Revenue (Item 19) | $1.4M | N/A |
| SBA Charge-Off Rate | 18.9% (79 loans) | N/A |
| Total Units | 210 | 21 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1986 | 2025 |
| FDD Year | 2025 | 2023 |
Investment Range
$72K – $200K
$94K – $179K
Franchise Fee
$49K
$60K
Royalty Rate
Sliding scale: 6% of Gross Billings for $62,500 or less; 5% for amounts between $62,500.01 and $125,000; 4% for amounts in excess of $125,000.
7.0%
Average Revenue (Item 19)
$1.4M
N/A
SBA Charge-Off Rate
18.9% (79 loans)
N/A
Total Units
210
21
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1986
2025
FDD Year
2025
2023