Is Robeks or Mrs. Fields cheaper to open?

Robeks costs $298,050–$511,700 and Mrs. Fields costs $311,500–$495,850 to open (FDD Item 7). Robeks has the lower entry cost.

Which earns more, Robeks or Mrs. Fields?

Robeks reports $670,073 average annual unit revenue vs $378,393 for Mrs. Fields (FDD Item 19). Robeks is higher. For Robeks: Reported as net sales, not gross sales.

Which is the better franchise, Robeks or Mrs. Fields?

FranchiseVerdict grades Robeks A and Mrs. Fields B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Robeks vs Mrs. Fields

Franchise Comparison 2026

Both Robeks and Mrs. Fields are quick-service restaurants franchises. Robeks requires an investment of $298K – $512K while Mrs. Fields requires $312K – $496K. In terms of revenue, Robeks reports higher average unit revenue at $670K. Note: Reported as net sales, not gross sales. Robeks has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Robeks A (Strongest tier) and Mrs. Fields B (Above average).

Metric	Robeks	Mrs. Fields
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$298K – $512K	$312K – $496K
Franchise Fee	$30K	$35K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$670K	$378K
SBA Charge-Off Rate	0.0% (24 loans)	Limited data
Total Units	106	113
Unit Growth (YoY)	+3 units	-12 units
Year Began Franchising	2001	2004
FDD Year	2025	2025